What is the AI Brand Voice Tool in HubSpot?

Brand Kit, previously known as Brand Voice, isn't just about logos and colors anymore; it's also where HubSpot houses the brand voice feature. The new brand voice AI tool serves as a foundational prompt for generating content across various HubSpot assets, starting with blogs and likely expanding to other platforms soon.

How To Generate a Brand Voice Within HubSpot

Take a look at all the AI Assistants available in HubSpot. Brand Kit is one of them, and it includes your logo, colors, themes, and brand voice. Creating your brand voice is the best way to ensure consistency throughout your content that reflects the true essence of your brand. 

1. To start making a brand voice within the Brand Kit, HubSpot asks for a writing sample of at least 500 words. Copy text that you think is a good example of your brand’s voice, and select the type of example it was (ex., Case study, blog, social post, etc.). 

2. Then, you’ll create a target audience description. Describe who you’re trying to get your content in front of. 
3. Next, you choose personality traits and tone options for your brand voice, ensuring it aligns perfectly with your brand identity.

4. HubSpot will then ask you to provide context, including your company's mission statement. This will further refine the brand voice and Brand Kit as a whole. 

5. The final step is toggling your preferred Channel settings. You’ll use these settings to enable or disable the use of brand voice in your different channels, such as blogs, emails, and social media. 

Once set up, you can apply this brand voice and Brand Kit across all your content to maintain consistency. 

Using HubSpot's AI Tools for Blog Post Ideas:

Now, let's put the brand voice into action. By using HubSpot's AI tools to generate blog post ideas, your content will take shape. 

1. Navigate to Marketing > Website > Blog. Click the button near the top right that says Generate Blog Post with a small diamond icon next to it – the diamond icon signifies that this is a HubSpot AI tool. 

2. Fill in all the blanks, including your blog topic or idea, keywords you’re targeting, audience, and the title. 

3. After you hit Next, HubSpot will generate ideas for your blog. They’ll list multiple ideas for blog titles that you can choose from. Select the one you want to use and hit next. 

4. Now, HubSpot will create a blog outline for you. Feel free to edit any headers or other elements you’d like and add unique talking points. We always recommend adding your own “human touch” whenever possible. 

5. Hit Generate Blog Post and get ready for your AI-generated content from HubSpot!

Understanding HubSpot's Brand Voice Limitations

Keep in mind that HubSpot's brand voice feature currently has one single voice across all channels. You only have the ability to create up to one brand voice per portal. However, the flexibility to customize it and the potential for future enhancements make it a powerful tool for crafting compelling, on-brand content.

Unleash the Power of AI With Expert Guidance from the Evenbound Team

Stay tuned for more insights into the transformative potential of AI tools. For personalized guidance and expert advice on harnessing HubSpot's AI capabilities to their fullest extent, don't hesitate to contact the Evenbound team. We're here to help you unlock the power of AI for your marketing success!