Got Big Goals? Use This Proven B2B Growth Marketing Strategy

What Makes a Successful B2B Growth Marketing Strategy?

A highly-effective B2B growth marketing strategy takes a gradual, integrated, and results-driven approach. Each of these components is necessary to achieve your company’s desired outcomes. The Evenbound Growth Methodology embodies these characteristics. Let’s dive deeper into each one of them.

• Gradual: Surpassing your marketing goals doesn’t happen overnight—at least not usually. In most cases, you’ll need time to walk your audience through the three phases of the HubSpot flywheel: attract, engage, and delight. Not only that, but it’s critical to track the progress of new marketing tactics and iterate to improve. The Evenbound Growth Methodology recommends executing in three intentional phases, not all at once, and it puts forth a customer-first approach to your sales process.
• Integrated: The most effective marketing strategies don’t focus on one tactic. Instead, they combine inbound and outbound tactics across relevant channels. The tactics in your marketing strategy should work together to support a larger, strategic goal. These comprehensive campaigns prove more successful than one-off efforts. In The Evenbound Growth Methodology, we walk through how to leverage a variety of tactics.
• Results-driven: Marketing tactics should deliver ROI for your business. If they don’t, your marketing agency should pivot their approach. You should get transparent access to how your agency is performing with weekly, monthly, or quarterly reporting. Additionally, your marketing agency shouldn’t work in a silo—it should collaborate with your sales and service teams to maximize revenue, a concept called RevOps. The Evenbound Growth Methodology focuses on results and outlines how to achieve them.

What’s in The Evenbound Growth Methodology?

We’ve talked generally about our B2B growth marketing strategy—but what’s actually in The Evenbound Growth Methodology? Let’s walk through some of the most valuable parts (without giving away too many spoilers, of course).

The Create Phase

Our proven framework begins here. During this initial phase, the Evenbound team develops a deep understanding of your business and its goals. Most importantly, we work to establish a collective answer to the question, “Why?” to guide our marketing efforts. If your business has existing marketing materials—such as brand guides or customer personas—we can often use those items to help us in this phase. Finally, we’ll partner with your company to determine a handful of SMART goals that will serve as our north star moving forward.

Other considerations include:

• Does your company have a clear, powerful, and unique brand?
• Is your website performing well and achieving results?
• Are you focusing on the right market category and audience?
• What is the true value of your company’s solution(s)?
• Do you know your ideal customer profile (ICP)?

The Build Phase

Now we make the plans. At Evenbound, we understand that process impacts performance. That’s why we take the time to document an individualized process to achieve your company’s specific goals. We take into account your industry’s nuances—after all, a real estate company’s marketing plan is much different than a B2B SaaS growth strategy. During this phase, we’ll also set clear expectations and boundaries for your team and ours, preventing confusion or communication mishaps on our journey together.

Other considerations include:

• Are you using a CRM, and if so, are you leveraging its full potential?
• How do you turn ICPs into customers, and what is their post-purchase experience?
• Which channels does your company want to own in your market category?
• Which marketing tactics will best support your company’s goals?

The Operate Phase

This is when the action happens. At this point, you should give yourself a pat on the back—you’ve done more strategy work than most businesses! We’ll outline a three-month working cycle that lays out our marketing priorities. Along the way, we’ll collect data to measure the effectiveness of our tactics. Our marketing efforts will start to generate more leads for your sales team. We’ll gather feedback, learn from small failures, and adapt as your business needs change.

Other considerations include:

• How have your brand, marketing, web, and RevOps strategies improved?
• How can we align your sales team with our marketing team early in the process?
• How are our tactics performing, and are they achieving incremental progress?
• How can we continue to build out helpful reporting in your CRM?
• How can the subject matter experts at Evenbound continue to support your goals?

Combining Technical and Strategic Strengths

We’re not technical or strategic—we’re both. Our B2B growth marketing strategy showcases how these two strengths intersect to maximize your marketing performance. In The Evenbound Growth Methodology, you’ll see how Evenbound stands apart from other marketing agencies and freelancers that focus on singular skill sets. Fortunately, Evenbound has a team of 20+ subject matter experts who develop and execute well-rounded strategies. Not only do we develop go-to-market campaigns and conceptualize new branding, but we also have the specialized know-how to streamline your processes, design your site, and optimize your CRM.

Reach Your Fullest Potential with our B2B Growth Marketing Strategy

Ready to experience the power of The Evenbound Growth Methodology? We’re ready to apply our proven B2B growth marketing strategy to your specific business goals. Get in touch with the Evenbound team to start achieving meaningful results.