Sydney | June 18, 2024 | Evenbound
Working with a marketing agency is a worthwhile investment—when done wisely. However, many marketing agencies struggle with strategy, fail to show results, and lack transparency about their process. In turn, businesses are left unsatisfied with their chosen agency’s performance. Evenbound takes a different approach.
We follow a proven process to help our clients win. This unique B2B growth marketing strategy, called The Evenbound Growth Methodology, outlines a three-phase approach to successful marketing efforts. We provide prospective and current clients with this comprehensive document for full transparency from the beginning of our partnership. With this B2B growth marketing strategy in hand, our clients know where they are in the process and what to expect next.
A highly-effective B2B growth marketing strategy takes a gradual, integrated, and results-driven approach. Each of these components is necessary to achieve your company’s desired outcomes. The Evenbound Growth Methodology embodies these characteristics. Let’s dive deeper into each one of them.
We’ve talked generally about our B2B growth marketing strategy—but what’s actually in The Evenbound Growth Methodology? Let’s walk through some of the most valuable parts (without giving away too many spoilers, of course).
Our proven framework begins here. During this initial phase, the Evenbound team develops a deep understanding of your business and its goals. Most importantly, we work to establish a collective answer to the question, “Why?” to guide our marketing efforts. If your business has existing marketing materials—such as brand guides or customer personas—we can often use those items to help us in this phase. Finally, we’ll partner with your company to determine a handful of SMART goals that will serve as our north star moving forward.
Other considerations include:
Now we make the plans. At Evenbound, we understand that process impacts performance. That’s why we take the time to document an individualized process to achieve your company’s specific goals. We take into account your industry’s nuances—after all, a real estate company’s marketing plan is much different than a B2B SaaS growth strategy. During this phase, we’ll also set clear expectations and boundaries for your team and ours, preventing confusion or communication mishaps on our journey together.
Other considerations include:
This is when the action happens. At this point, you should give yourself a pat on the back—you’ve done more strategy work than most businesses! We’ll outline a three-month working cycle that lays out our marketing priorities. Along the way, we’ll collect data to measure the effectiveness of our tactics. Our marketing efforts will start to generate more leads for your sales team. We’ll gather feedback, learn from small failures, and adapt as your business needs change.
Other considerations include:
We’re not technical or strategic—we’re both. Our B2B growth marketing strategy showcases how these two strengths intersect to maximize your marketing performance. In The Evenbound Growth Methodology, you’ll see how Evenbound stands apart from other marketing agencies and freelancers that focus on singular skill sets. Fortunately, Evenbound has a team of 20+ subject matter experts who develop and execute well-rounded strategies. Not only do we develop go-to-market campaigns and conceptualize new branding, but we also have the specialized know-how to streamline your processes, design your site, and optimize your CRM.
Ready to experience the power of The Evenbound Growth Methodology? We’re ready to apply our proven B2B growth marketing strategy to your specific business goals. Get in touch with the Evenbound team to start achieving meaningful results.
At Evenbound, we're all about helping our clients grow. We use inbound and outbound marketing strategies to deliver you the qualified traffic and leads you need for serious growth. And we have a lot of fun doing it.
hello@evenbound.com
(616) 215-0626
12 Washington Ave. #280
Grand Haven, MI 49417
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