What Can Sales Enablement Do for Your Small Business?

As a small business owner, you know it best — with a small sales team (sometimes just one person!) it can be really difficult to consistently generate and convert qualified leads. 

The good news? Your marketing team is well equipped to create and implement all the information, content, and tools needed to help them out a bit. And that’s where sales enablement comes in.

Sales enablement is a strong tactic that can help your small business shorten its sales cycle and increase its revenue. Here’s a rundown of what it is, how to implement it, and how you can expect it to help you grow.