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A Content Pro's Review of Jasper AI: How It Works & Is It Worth It?

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If you’ve done any research on AI for marketing, you’ve probably heard of Jasper AI. Having emerged as a prominent player in the generative AI domain, Jasper promises to revolutionize content creation, campaign development, and more. But how does it really work, and is it worth the investment? 

I’ll be the judge of that.

Just kidding, just kidding...

However, I will say that I do have some cred' as far as AI-generated content goes. I’m a content marketer who manages all stages of the content strategy and execution processes at Evenbound. I’ve been exploring AI tools for content creation for quite some time now, evaluating how well they help me do my job better and faster, as well as what value they can bring to my clients.

So let’s get into it! Here’s what I have to say about Jasper AI.