Our Work
Overview
ECCO Safety Group (ESG) is a global leader in emergency lighting, audible warning systems, and safety solutions for commercial, industrial, and emergency vehicles.
Prior to working with Evenbound, ESG relied primarily on Constant Contact for email marketing and lacked a centralized marketing platform. This made it difficult to scale, report accurately, or support multiple brands independently.
Evenbound partnered with ESG to implement HubSpot Marketing Hub Enterprise from the ground up—creating a scalable, brand-aware marketing foundation designed to support automation, reporting, and long-term growth.
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Industry: Industrial B2B Manufacturing
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Location: Boise, ID
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Service Area: 12 locations nationwide
24,000+
Contacts Migrated
Multi-Brand
HubSpot Setup
1–2 Months
Project Rollout
The Challenge
Without an existing HubSpot instance, ESG’s marketing efforts were constrained by disconnected tools and limited visibility across brands.
Key challenges included:
No centralized marketing automation platform beyond Constant Contact
Disconnected data across Constant Contact and ERP (Infor), limiting performance visibility
ECCO and Code 3 contacts and communications were managed together without brand separation
No standardized segmentation, dashboards, or automation framework
Together, these challenges limited ESG’s ability to scale marketing efforts, gain reliable insight across brands, or prepare for more advanced automation in the future.
HubSpot Tools We Used
Marketing Hub Enterprise
The Approach
A Clean, Scalable HubSpot Marketing Foundation
Evenbound implemented a structured HubSpot Marketing Hub Enterprise environment designed to scale with ESG’s global, multi-brand organization.
Key initiatives included:
Migrating and structuring 24,000+ contacts from Constant Contact and ERP systems while preserving segmentation and compliance preferences
Separating ECCO and Code 3 using HubSpot Brands to support distinct communications and reporting
Building a scalable CRM structure with custom properties and parent–child company relationships for multi-location visibility
Implementing core marketing assets, reporting dashboards, and future-ready automation templates
Enabling the marketing team through hands-on training and supporting documentation
The Results
The implementation replaced fragmented tools with a stable, scalable HubSpot environment that ESG can confidently build on as marketing maturity increases.
Key results included:
Clear account and location-level visibility through structured company hierarchies and custom properties
Centralized dashboards providing reliable, brand-specific insight into marketing performance
Preserved unsubscribe status and compliance data throughout migration
A marketing team confident using HubSpot day to day without reliance on disconnected tools or manual workarounds
Together, these outcomes established a reliable HubSpot Marketing Hub Enterprise foundation built to support future automation, deeper reporting, and scalable growth across ESG’s global organization.
