Our Work
Overview
ECCO Safety Group (ESG) is a global leader in emergency lighting, audible warning systems, and safety solutions for commercial, industrial, and emergency vehicles. Their portfolio includes multiple brands, including ECCO and Code 3, which serve distinct audiences and product lines across the safety vehicle market.
Prior to working with Evenbound, ESG relied primarily on Constant Contact for email marketing and lacked a centralized marketing platform. This made it difficult to scale, report accurately, or support multiple brands independently.
Evenbound partnered with ESG to implement HubSpot Marketing Hub Enterprise from the ground up—creating a scalable, brand-aware marketing foundation designed to support automation, reporting, and long-term growth.
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Industry: Industrial B2B Manufacturing
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Location: Boise, ID
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Service Area: 12 locations nationwide
24,000+
Contacts Migrated
Multi-Brand
HubSpot Setup
2 Months
Project Rollout
The Challenge
Without an existing HubSpot instance, ESG’s marketing efforts were constrained by disconnected tools and limited visibility across brands.
Key challenges included:
No centralized marketing automation platform beyond the basic Constant Contact email database
Disconnected data across Constant Contact and ERP (Infor), limiting performance visibility across customer engagement and campaign performance
ECCO and Code 3 contacts and communications were managed together without brand separation
No standardized segmentation, dashboards, or automation framework
Manual list management increased compliance risk and reduced scalability
Brand overlap created risks around inconsistent customer experiences and reporting inaccuracies
Existing systems made it difficult to prepare for future automation, attribution, and AI-driven personalization initiatives.
Together, these challenges limited ESG’s ability to scale marketing efforts, gain reliable insight across brands, or prepare for more advanced automation in the future.
HubSpot Tools We Used
Marketing Hub Enterprise
The Approach
A Clean, Scalable HubSpot Marketing Foundation
Evenbound implemented a structured HubSpot Marketing Hub Enterprise environment designed to scale with ESG’s global, multi-brand organization.
Key initiatives included:
Migrating and structuring 100,000+ contacts from Constant Contact and ERP systems while preserving segmentation, associations, and compliance preferences
Separating ECCO and Code 3 using HubSpot Brands to support distinct communications and reporting, and support long-term operational separation without requiring multiple portals
Building a scalable CRM structure with custom properties and parent–child company relationships for multi-location visibility
Enabling the marketing team through hands-on training and supporting documentation to support long-term internal ownership
Built standardized lifecycle stage management and segmentation logic to improve reporting consistency across brands
Established data normalization and property governance standards to improve long-term data quality and operational scalability
Created reusable automation and reporting frameworks to accelerate future campaign deployment
The Results
The implementation replaced fragmented tools with a stable, scalable HubSpot environment that ESG can confidently build on as marketing maturity increases.
Key results included:
A centralized marketing infrastructure capable of supporting enterprise-scale growth initiatives
Clear account and location-level visibility through structured company hierarchies and custom properties
Centralized dashboards providing reliable, brand-specific insight into marketing performance
Preserved unsubscribe status and compliance data throughout migration
A marketing team confident using HubSpot day to day without reliance on disconnected tools, manual workarounds, and tribal knowledge
Enabled ESG’s internal team to confidently manage campaigns, reporting, and segmentation independently
Leadership now has visibility into brand-specific engagement and marketing performance that was previously unavailable
The implementation positioned ESG to mature from one-off, manual email marketing into data- and automation-driven lifecycle marketing
Together, these outcomes established a reliable HubSpot Marketing Hub Enterprise foundation built to support future automation, deeper reporting, and scalable growth across ESG’s global organization.
