Our Work
Overview
Paris Gourmet is a premier importer and distributor of fine foods and specialty ingredients for culinary professionals. With a legacy of over 40 years serving restaurants, hotels, and chefs, they represent 20+ premium brands spanning chocolates, butters, coffees, dried fruits, and more. But with a dated digital presence and manual sales processes, Paris Gourmet needed a modern solution to showcase their products, automate operations, and drive more qualified leads.
- Location: Carlstadt, NJ
- Industry: Specialty Food Supplier
- Employees: 20-30
+135%
increase in organic contacts YoY
+38%
increase in organic sessions YoY
1,200+
new subscribers from a dedicated paid media campaign
The Challenge
Paris Gourmet knew they needed a digital upgrade. But they didn’t just want a prettier website — they wanted to stand out in an industry where most competitors were still lagging behind digitally. Their goal was to:
Showcase their premium products across 20+ brands
Automate repetitive sales and marketing tasks
Limited visibility into pipeline health and sales performance
Attract and convert more qualified leads
Create meaningful content for chefs and wholesale buyers
HubSpot Tools We Used
CMS Hub
Marketing Hub Pro
Sales Hub Enterprise
Content Hub Enterprise
The Solution
Evenbound partnered with Paris Gourmet to build a scalable, search-optimized digital presence that serves their team and customers. We helped them:
Redesign and rebuild the website on HubSpot CMS, including 16 brand-specific microsites
Digitize product catalogs with pricing, imagery, and inquiry forms
Launch Pastry1 Magazine online as a high-performing SEO and lead gen asset
Implement 8+ HubSpot workflows to automate lead capture, routing, and sales follow-up
Create blogs, recipes, and brand content to drive steady organic traffic growth
The Results
With a modern website, strategic content, and HubSpot automation, Paris Gourmet saw significant gains in both visibility and efficiency:
25% decrease in Google Ads CPA (Cost Per Acquisition), resulting in better targeting and lower cost per lead
8+ HubSpot workflows created to automate everything from form routing to sales notifications
+135% YoY increase in organic contacts
+38% YoY increase in organic sessions
20+ brand microsites launched unified under one HubSpot CMS
1,200+ new contacts from a campaign with just $2,800 in ad spend
With a refined digital presence and tools to match their culinary excellence, Paris Gourmet is set to serve up growth for years to come.
