Our Work
Overview
Kaneka Probiotics is the U.S.-based probiotics division of Kaneka Corporation. Kaneka Probiotics develops science-backed probiotic solutions designed for specific health needs, supported by an extensive private strain bank, patent protection, and a large database of human clinical trials for all ages.
While the organization had already invested in HubSpot, years of legacy work and undocumented changes had turned the platform into a source of friction instead of value.
Kaneka partnered with Evenbound to clean, simplify, and standardize their HubSpot portal—creating a reliable foundation for long-term sales and marketing growth.
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Industry: Probiotic Manufacturing
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Location: Pasadena, CA
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Service Area: United States
~15
Active HubSpot Users
7
Department-Specific Dashboards
1
Clearly Defined Lead Qualification Pipeline
The Challenge
Kaneka Probiotics had already invested in HubSpot, but years of undocumented changes and legacy work had made the platform difficult to use, trust, and scale. Instead of supporting sales and marketing, HubSpot had become a source of friction and inconsistency.
The challenges included:
Poor data hygiene, including duplicate records and inconsistent lifecycle stagesBroken or unused automation that provided little day-to-day value
No clearly defined lead qualification or deal progression process
Inconsistent HubSpot usage across sales and marketing teams
Limited confidence in reporting and funnel visibility
HubSpot Tools We Used
Marketing Hub Professional
Sales Hub Professional
The Approach
Establishing a Clean, Scalable HubSpot Foundation
Our team focused on cleaning, simplifying, and standardizing Kaneka’s HubSpot portal—creating a system the team could confidently use and build on long-term.
Key solutions included:
A full HubSpot audit to identify what to keep, rebuild or remove
Data cleanup and lifecycle stage standardization aligned to a defined sales process
Sales pipeline restructuring to improve lead qualification and deal visibility
Rebuilding core workflows to support lead routing, follow-ups, and system hygiene
Live team training sessions to improve adoption and day-to-day usage
Dashboard consolidation to provide clearer, department-level reporting
The Results
Together, these changes transformed HubSpot from an unreliable system into a clean, scalable CRM foundation—strong enough to support more advanced automation and reporting as Kaneka grows.
Standout results include:
10+ new or rebuilt workflows supporting sales execution and CRM hygiene
A clearly defined lead qualification pipeline
1 simplified, standardized deal pipeline across sales
Department-specific dashboards for marketing and sales visibility
Improved consistency, confidence, and adoption across teams
Plus, the engagement was successful enough to expand into an ongoing Team-as-a-Service (TaaS) partnership. Evenbound will continue to support Kaneka Probiotics with:
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Refining funnel strategy
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Expanding marketing automation
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Improving visibility into campaign and performance data
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Ensuring HubSpot continues to evolve alongside the business
- And more
