Our Work
Overview
Campfire is a profitability and forecast management software company built for Tier 1 and Tier 2 automotive suppliers. They help teams connect forecasting, quoting, and program execution, ensuring decisions remain margin-aware in a volatile market.
When Campfire’s new marketing leadership stepped in, they knew the brand and website didn’t align with the sophistication of their platform. Additionally, HubSpot wasn’t being utilized in a consistent and scalable manner.
Evenbound helped Campfire rebrand, migrate their site from WordPress to HubSpot, and implement a cleaner HubSpot foundation across marketing and service—so their team could execute faster with better visibility.
- Industry: Software
- Location: Ann Arbor, Michigan
- Company size: 11–50 employees
+17 Pages
Developed in HubSpot
35 Active
HubSpot Users
100%
of Tools Centralized in HubSpot
The Challenge
Before partnering with Evenbound, Campfire had the right tools—but not a system their team could actually run with.
Key challenges included:
Brand and website misalignment: The visual identity and website didn’t reflect the sophistication of the platform, creating credibility gaps in the market.
Low HubSpot adoption: HubSpot was in place, but inconsistent usage made insights unreliable and execution difficult.
Limited marketing visibility: Campaign tracking and performance reporting weren’t clearly defined or easily accessible.
Service Hub gaps: Ticketing, routing, and customer-facing tools needed to be properly structured to support operations.
HubSpot Tools We Used
Marketing Hub Professional
Sales Hub Professional
Service Hub Professional
Content Hub Professional
The Solution
Evenbound helped Campfire rebuild their brand, website, and HubSpot foundation into a system its team could actually use.
Key solutions included:
Brand refresh + HubSpot website migration: Updated the logo and brand guidelines, then redesigned and rebuilt the website in HubSpot CMS.
Marketing Hub implementation: Standardized campaigns, lead management, forms, and automations to improve visibility into marketing performance.
Buyer intent + campaign enablement: Configured Buyer Intent tools and campaign tracking to support more informed prospecting and targeting.
Reporting + dashboards: Built executive and marketing dashboards to provide clear, reliable insight into performance.
Integrations + ad connections: Integrated Apollo and connected LinkedIn and Google Ads to centralize data and attribution.
Team training + enablement: Trained key stakeholders on HubSpot fundamentals and the tools implemented to drive adoption.
The Results
With a rebranded HubSpot website and a centralized CRM foundation, Campfire gained clarity, consistency, and a system their team could actually run with.
Standout results include:
13 pages launched on HubSpot CMS
29 workflows live, automating form follow-up and lead routing
4 campaigns created with centralized performance tracking
35 active HubSpot users trained and onboarded
9 Buyer Intent signals configured across target accounts
Brand refresh completed, aligning the website with the sophistication of the platform
Marketing, sales, and service tools all centralized in HubSpot
