Our Work
Overview
Machina Labs is an advanced manufacturing company using robotics and AI to support high-stakes applications across aerospace, automotive, and emerging technologies. Their team moves fast, and their marketing systems needed to keep up.
The issue was that disconnected tools and manual processes were slowing execution and limiting visibility. Machina Labs’ website and marketing tools were fragmented, manual, and difficult to manage. Their site was hosted on WordPress, email and forms were on separate platforms, and HubSpot existed but wasn’t being utilized.
We partnered with Machina Labs to consolidate their tech stack, migrate their website into HubSpot, and implement foundational automation. We would create a centralized system to reduce manual work, enhance visibility, and lay the groundwork for scalable growth.
- Industry: Advanced Manufacturing
- Location: Los Angeles, CA
- Company Size: 51–200 employees
15 Pages
Migrated to HubSpot
3+ Tools
Consolidated into HubSpot
3 New Pages
Created in HubSpot
The Challenge
Machina Labs’ website and marketing systems weren’t built to support the speed and complexity of their work. This created unnecessary manual work and made it difficult for the team to scale marketing efforts confidently.
Their main issues included:
A fragmented tech stack across WordPress, MailChimp, and third-party form tools
An underutilized HubSpot portal with limited setup, tracking, or automation
Manual lead handoffs, including PDF requests handled one-by-one via email
A website that was difficult to update and manage internally
Limited visibility into website performance, engagement, and contact data
HubSpot Tools We Used
Marketing Hub Professional
Content Hub Professional
The Solution
Evenbound built a clean, scalable HubSpot foundation that consolidated Machina Labs’ tools, reduced manual work, and simplified ongoing management.
We:
Migrated the website from WordPress to HubSpot Content Hub
Consolidated email, forms, and historical contact data into HubSpot
Configured HubSpot Marketing Hub for tracking, automation, and data organization
Built workflow automation to eliminate manual PDF delivery and lead handoffs
Created landing pages and email templates to support future campaigns
Organized contacts and implemented basic list segmentation by industry and application
Implemented custom reporting for website and marketing performance visibility
Trained key stakeholders to confidently manage and update content in HubSpot
The Results
With a centralized HubSpot system and a website they could actually use, Machina Labs gained efficiency, visibility, and a stronger foundation for future growth. Standout results include:
15 pages successfully migrated from WordPress into HubSpot
3 new capability-focused pages launched to support key applications
100% of website forms, emails, and data are centralized in HubSpot
Tech stack fully consolidated, with all core marketing tools operating inside HubSpot
Manual PDF delivery is replaced with automated workflows
Clear visibility into website traffic, engagement, and contact activity
A scalable HubSpot foundation ready for future strategy and growth
