How Machina Labs Built a Scalable HubSpot Foundation

Overview

Machina Labs is an advanced manufacturing company using robotics and AI to support high-stakes applications across aerospace, automotive, and emerging technologies. Their team moves fast, and their marketing systems needed to keep up.

The issue was that disconnected tools and manual processes were slowing execution and limiting visibility. Machina Labs’ website and marketing tools were fragmented, manual, and difficult to manage. Their site was hosted on WordPress, email and forms were on separate platforms, and HubSpot existed but wasn’t being utilized.

We partnered with Machina Labs to consolidate their tech stack, migrate their website into HubSpot, and implement foundational automation. We would create a centralized system to reduce manual work, enhance visibility, and lay the groundwork for scalable growth.

Industry: Advanced Manufacturing
Location: Los Angeles, CA
Company Size: 51-200 employees

15 Pages

Migrated to HubSpot

3+ Tools

Consolidated into HubSpot

3 New Pages

Created in HubSpot

The Challenge

Machina Labs’ website and marketing systems weren’t built to support the speed and complexity of their work. This created unnecessary manual work and made it difficult for the team to scale marketing efforts confidently.

Their main issues included:

A fragmented tech stack across WordPress, MailChimp, and third-party form tools

An underutilized HubSpot portal with limited setup, tracking, or automation

Manual lead handoffs, including PDF requests handled one-by-one via email

A website that was difficult to update and manage internally

Limited visibility into website performance, engagement, and contact data

Existing processes limited Machina Labs’ ability to standardize operations, automate workflows, and build scalable reporting infrastructure

The Migration Strategy

Before designing the HubSpot migration strategy, Evenbound conducted a detailed audit of Machina Labs’ existing systems, operational processes, and customer data to identify inefficiencies, inconsistencies, and opportunities for improvement. Customer records, lifecycle stages, reporting structures, and workflows were then standardized to support long-term scalability, improved reporting consistency, and stronger operational alignment across teams.

Rather than simply transferring data from one platform to another, the migration focused on preserving data integrity, improving usability, and creating a flexible CRM foundation capable of supporting future growth, automation, and evolving business needs.

The Solution

Through their migration, Evenbound built a clean, scalable HubSpot foundation that consolidated Machina Labs’ tools, reduced manual work, and simplified ongoing management.

We:

Migrated the website from WordPress to HubSpot Content Hub

Consolidated email, forms, and historical contact data into HubSpot

Configured HubSpot Marketing Hub for tracking, automation, and data organization

Built workflow automation to eliminate manual PDF delivery and lead handoffs

Created landing pages and email templates to support future campaigns

Organized contacts and implemented basic list segmentation by industry and application

Implemented custom reporting for website and marketing performance visibility

Trained key stakeholders to confidently manage and update content in HubSpot

The Results

The migration established the operational infrastructure necessary to support Machina Labs’ continued growth and evolving customer engagement strategy. With a centralized HubSpot system and a website they could actually use, Machina Labs gained efficiency, visibility, and a stronger foundation for future growth. Standout results include:

15 pages successfully migrated from WordPress into HubSpot

3 new capability-focused pages launched to support key applications

100% of website forms, emails, and data are centralized in HubSpot

Tech stack fully consolidated, with all core marketing tools operating inside HubSpot

Manual PDF delivery is replaced with automated workflows

Clear visibility into website traffic, engagement, and contact activity

A scalable HubSpot foundation ready for future strategy and growth

Overall, the implementation positioned the organization to scale more efficiently while improving operational alignment across teams.

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Creating a Scalable Foundation for AI-Driven Operations

Beyond migrating Machina Labs from fragmented systems into HubSpot, the project established a scalable operational and data foundation designed to support future automation and AI-driven initiatives.

By centralizing data within HubSpot, Evenbound helped Machina Labs create a more connected and reliable CRM ecosystem capable of supporting advanced reporting, automation, and AI-powered workflows as the organization continues to grow.

As part of the ongoing partnership, Evenbound is actively exploring additional native HubSpot tools and AI-powered functionality with Machina Labs, including:

Breeze AI for content generation and workflow productivity
AI-powered reporting and forecasting insights
Predictive lead engagement and prioritization
CRM enrichment and data quality tooling

With a centralized CRM infrastructure and scalable governance model now in place, Machina Labs is positioned to continue evolving into a more connected, efficient, and AI-enabled organization.

Build the Foundation That Will Make You Scale

If your team is moving fast but your marketing systems are slowing you down, it’s time to rethink the foundation.

Evenbound helps industrial and manufacturing teams consolidate their tools, eliminate manual work, and turn HubSpot into a system that actually supports growth—not slows it down.

From 3 Tools to 1 HubSpot Foundation: How Machina Labs Simplified Marketing and Scaled Faster