Outbound Marketing

Put the right message out. We help you get your brand, your products, and your story in front of the leads you want. Outbound marketing done right helps you grow quickly. 

What is Outbound Marketing?

Outbound marketing is any type of marketing that pushes your product, service, or message to a consumer.

Before the internet, outbound marketing meant cold calls, broadcast and print advertising, television and radio ads, and anything else that generally interrupted your daily activities.

In today’s digital age, outbound marketing is pay-per-click advertising, social media advertising, and targeted email marketing. These are all methods of getting your brand out there. Unlike the old days, these outbound marketing methods can be developed with an inbound marketing perspective that minimizes the disruption in your target buyer’s day, and constantly provides a high-level customer service experience.

When done properly, outbound marketing is a tool to deliver that resonant inbound marketing story efficiently to the right people.
Outbound Marketing

Can Outbound Marketing Work With Inbound Marketing?

The simple answer is yes.
The truth is that both inbound and outbound marketing methods deliver better results when they work together.

Outbound tactics in the past were at odds with the inbound approach of informing and delighting leads. Today, a shift in the way consumers purchase means any effective marketing campaign needs to make use of both inbound and outbound tactics for the best results.

Today’s consumers want a story. They want to know where a product comes from, how it got here, what it does, and how they can choose the right version for themselves. Outbound marketing helps you deliver that story more effectively.

Inbound Marketing Principles

Offer quality content that tells a story about a product: where it came from, how it got there, and why it makes life easier.

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Outbound Marketing Campaigns

Function to deliver those messages/stories to the right people, at the right time, faster than organic search results could.

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Serious Results

By targeting only the consumers who are interested in your awesome story, you draw in qualified leads more quickly, while saving money and boosting your ROI.  

Who Uses Outbound Marketing Strategies?

A digital marketing agency is an agency dedicated to growing your company through a comprehensive suite of digital marketing tactics. This includes both the inbound marketing methodology, as well as outbound marketing and business growth tactics. To understand the complete suite of outbound marketing tactics a digital marketing agency uses, here’s a breakdown of the most common outbound marketing tactics, and how a digital marketing agency will optimize them to grow your company:

Outbound Marketing

Google Advertising

Google is the most popular paid search provider. Google Ads are Google’s version of paid search advertising allowing digital marketers to develop, deploy, and optimize paid search ads that target the keywords your qualified leads are searching for. 

Google  Advertising is a flexible tool you can use to drive the right traffic to the right pages of your website. When done properly, it can deliver serious ROI. That’s where we come in.

The Evenbound team has the experience and support you need to develop paid ads that deliver the right leads to your website, without wasting money. 

When you’re delivering highly-relevant ads to consumers you know are interested in your product, you’re going to see quality ROI.
Outbound Marketing

Social Media Advertising

Social media advertising, also known as paid social, is any social media marketing effort that is paid for. If you’re paying for a like campaign, boosting posts, or running Instagram ads, you’ve already started using paid social to your advantage. Social media advertising offers a ton of benefits, including: 

  • Boost awareness for your brand or promotion
  • Better understand your audience
  • See immediate results
  • Spend less than on any other form of advertising 
  • Reveal new audience and lead opportunities

At Evenbound, we develop paid social media campaigns that are perfectly optimized for your brand and audience.

Outbound Marketing

Social Media Ad Platforms

There are all kinds of social media advertising platforms out there, and they all serve a different type of audience. Here are a few of the most popular social media advertising platforms for any company:

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Facebook Advertising

Facebook advertising is one of the most popular digital advertising platforms out there, surpassed only by Google Ads. Whether you’d like to segment by interest, age, occupation, income level, or more, Facebook makes it easy to drill down on an ad set that’s highly specific.

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Instagram Ads

Instagram has become quite attractive for a number of reasons: first, Instagram users are highly engaged, and second, the simple fact that Instagram ads just look better. Instagram ads offer very little disruption to the user, giving them the potential to do very well.

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LinkedIn Ads

LinkedIn isn’t the platform for every company. But, if your target buyer is the type to use LinkedIn, it can offer some sophisticated ad campaign opportunities. B2Bs do well on LinkedIn, as do professional companies made up of career seekers and employed adults.

Outbound Marketing

Targeted Email Campaigns

Targeted email campaigns that fall into the outbound marketing category are campaigns that offer something and push an action that will bring a consumer into your sales cycle. These campaigns provide your leads with the content they want and exceptional service that encourages them to keep working with you.

At Evenbound, we help you strategically develop email campaigns that are clear, specific and relevant to your company, helping you foster positive client relationships and shorten the sales cycle.

Outbound Marketing FAQs

I've heard a lot about inbound marketing. I'm worried outbound marketing will push my clients away.

We hear you. There are plenty of digital marketing agencies who do it wrong. (Telemarketers, anyone?) At HA Digital Marketing, everything we do, even outbound marketing techniques, are founded on the inbound marketing principle of drawing in qualified buyers who are interested in what you have to say.

So yes, we’re still using advertising techniques that push your brand or company name out to consumers, but we do so strategically and deliberately.

We’re not going to set you up with a billboard or blast an ad to all of Facebook’s 1.5 billion users.

Instead, we hand pick the audience that will see your ads and outbound marketing campaigns. This ensures we’re only marketing you to qualified potential buyers who you’d like to work with, and who would like to work with you.

Doesn't outbound marketing cost a lot of money?

It all depends on you. You have the power to decide your own budget, and no good outbound agency will make you spend more than you’re comfortable with.

Yes, pay-per-click and social media advertising campaigns cost money, but they cost significantly less than any other advertising method out there.

You also get the added bonus of being able to control who sees your ad campaigns and who doesn’t, which means you can target more qualified leads, for less money than any other traditional advertising methods. Best of all, you set your own budget. When your ad campaign runs out of money, it stops deploying. There are no hidden fees or unexpected expenses.

Can you really advertise on Facebook and see results?

Yes. Whether you’re familiar with social media or not, 1.5 billion people use Facebook and it’s been proven one of the most effective advertising methods of all time.

At this point in time, Facebook can’t be beat for targeting demographics or overall ROI. It’s low-cost, and you can direct your ads to go only to the audience you’re most interested in.

I'm a manufacturer. I'm not sure if Facebook or Instagram advertising will work for my company?

We get it. Industrial steel doesn’t always seem like the hippest product on the market. That said, manufacturing’s next generation of laborers are all over social media. Millennials are content consumers, and they live on both Facebook and Instagram. When they’re the engineers, and plant and facility managers you’re selling to, social media advertising will make a lot of sense.

And if you’re just not ready to test out that market yet, no worries. LinkedIn Advertising is proven to deliver exceptional results for industrial manufacturers and construction companies alike. Let’s start there.

Do you only do paid advertising?

Nope. We’re a full-service digital marketing and growth agency. That means we do everything from inbound marketing to outbound marketing to website design, all with your company’s overall growth in mind.

If you’re not sure about paid advertising yet, but know you need a new website or a new marketing strategy, let’s talk. We’re more than happy to help you out in any way you need. Get in touch with the team today.

More ways to help you grow

At Evenbound, we know there’s more than just one way to build growth. That’s why we offer plenty of services that work together to deliver our clients a comprehensive growth strategy.

Got Big Growth Goals for Your Company? We're Here for That!

If you're ready to chat, we're ready to listen. Leave us a message to get started.

Serious Results. Serious Fun.

At Evenbound, we're all about helping our clients grow. We use inbound and outbound marketing strategies to deliver you the qualified traffic and leads you need for serious growth. And we have a lot of fun doing it. 

Contact

hello@evenbound.com
616-215-0626

41 Washington Ave. #390
Grand Haven, MI 49417

 

Stay Connected 

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Serious Results. Serious Fun.

At Evenbound, we're all about helping our clients grow. We use inbound and outbound marketing strategies to deliver you the qualified traffic and leads you need for serious growth. And we have a lot of fun doing it. 

Contact

hello@evenbound.com
616-215-0626

41 Washington Ave. #390
Grand Haven, MI 49417

Stay Connected 

Sign up for our monthly newsletter.