How We Built a Marketing Partnership & Strategy That Drives Growth For S-2

Overview

S-2, a Georgia-based logistics company, needed to move away from outbound, sales-heavy tactics and establish a long-term digital growth strategy.

Evenbound partnered closely with their team to redefine their marketing approach — developing detailed personas, refreshing their website, and implementing a unified inbound strategy in HubSpot that aligned marketing and sales under one clear vision for growth.

This wasn’t just a project — it became an ongoing partnership built on collaboration, trust, and shared success.

Industry: Logistics
Location: Henry County, GA
Company Size: 11–50 Employees
Service Area: North America & Worldwide

+48

Custom Reports

+12.5%

Page Views

+13.5%

Time on Page

The Challenge

Before partnering with Evenbound, S-2’s marketing strategy lacked structure and alignment. Their previous agency focused on short-term campaigns and outbound tactics, leaving gaps in data visibility and inbound performance.

No clear CRM structure or lifecycle stage management

Disorganized data and limited campaign tracking

Outbound-focused content failed to engage target audiences

No defined ICPs, personas, or long-term digital strategy

Poor SEO performance and under-optimized web content

The Solution

Evenbound built a foundation for scalable growth by combining HubSpot optimization with strategic inbound content and web design.

Optimized the HubSpot CRM to automate marketing/sales activities and store clean, relevant data.

Redesigned key website pages with optimized copy, SEO-focused structure, and stronger storytelling

Developed a content strategy highlighting S-2’s human, service-driven approach

Created detailed buyer personas and a targeted SEO blog calendar

Produced a recurring marketing email newsletter for ongoing engagement

Built custom reports and dashboards to track KPIs and measure performance

Shifted brand messaging from sales-first to thought leadership and relationship-driven growth

The Results

With a unified HubSpot system and a strong inbound strategy, S-2 gained the visibility, tools, and confidence to scale sustainably — and our partnership continues to grow stronger every quarter.

+48 custom reports built for actionable insight

+12.5% in page views on updated website

+13.5% time on page of optimized service pages

CRM structure now supports targeted email and lead nurturing

A cohesive brand story that connects expertise with empathy

From Disconnected Data to a Defined Strategy: How S-2 and Evenbound Built a Marketing Partnership & Strategy That Drives Growth