Our Work
Overview
SWEED Machinery is an American manufacturer specializing in industrial equipment designed to improve material handling efficiency and support the processing of manufacturing byproducts and decommissioned materials for recycling. SWEED. SWEED supports industries ranging from wood products and metal fabrication to recycling and warehousing.
Before partnering with Evenbound, SWEED relied on a standalone CRM platform and additional internal systems that were not fully integrated. This created operational complexity and limited visibility, collaboration, and follow-through across sales and marketing.
Evenbound partnered with SWEED to deliver a full HubSpot CRM implementation, creating a scalable, standardized revenue system aligned with their complex sales process and long-term growth strategy.
This industrial HubSpot implementation consolidated multiple systems and tools with a centralized platform built for long sales cycles, reseller-driven deals, and ERP-dependent operations common in manufacturing environments.
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Industry: Industrial Machinery Manufacturing
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Location: Gold Hill, Oregon
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Service Area: United States, Canada, and global markets
$50M+
Tracked Open Opportunities
Custom HubSpot
Revenue System Implemented
25+
Automated Workflows Implemented
The Challenge
Within a complex industrial sales environment defined by long buying cycles and reseller partnerships, SWEED’s previous CRM platform lacked the visibility and structure needed to support efficient execution and performance insight.
Key challenges included:
A CRM platform that offered limited flexibility and was not fully aligned with SWEED’s evolving sales and marketing processes
Limited reporting and visibility into pipeline, activity, and customer status
Disconnected tools across sales and marketing
Manual processes with no automation to support consistent follow-up
Limited ability to track the full customer journey across direct and reseller-driven deals within a centralized system
Without standardized processes or real-time visibility, it was challenging for SWEED to maintain consistent follow-up, forecast revenue with confidence, and manage reseller relationships as efficiently as desired.
HubSpot Tools We Used
Marketing Hub Professional
Sales Hub Enterprise
The Solution
A Scalable Industrial HubSpot CRM Implementation Built for SWEED Machinery
Evenbound led a structured HubSpot CRM implementation tailored to SWEED’s sales environment—consolidating previously disconnected systems and aligning Sales Hub Enterprise and Marketing Hub Professional with how they actually sell.
Rather than a basic onboarding, the focus was on process architecture and operational alignment, resulting in a CRM built to support complex quoting workflows, long buying cycles, and reseller-driven deals.
Key initiatives included:
Implementing HubSpot Sales Hub Enterprise and Marketing Hub Pro aligned with how SWEED sells and supports customers
Migrating historical data and consolidating previously disconnected tools into HubSpot
Standardizing sales processes with two deal pipelines and a built-in quote approval workflow
Creating automations, custom properties, and dashboards to improve visibility, follow-up, and reporting
Enabling the team through hands-on training and supporting documentation to drive long-term adoption
This approach replaced manual work and siloed systems with a single, reliable CRM foundation that SWEED can scale with.
ERP Integration
HubSpot + ERP Integration for a Manufacturing Environment
As part of the implementation, HubSpot was structured to support ongoing ERP integration—a critical requirement for industrial manufacturers managing inventory, orders, and fulfillment across separate operational systems.
By aligning CRM data with ERP workflows, SWEED improved reporting accuracy, reduced manual data entry, and increased visibility across sales, operations, and finance teams.
The Results
The new HubSpot environment replaced manual processes and disconnected systems with a standardized, scalable CRM foundation SWEED can continue to build on.
Key results included:
9 active HubSpot users with high adoption across sales and marketing
38% increase in email activity
136% increase in calls post-implementation
200+ orders created in the first 90 days following training
$50M+ in tracked open opportunities with improved pipeline visibility and industrial sales forecasting accuracy
Stronger collaboration between sales, marketing, and operations teams
Ongoing optimization and support for the ERP integration as SWEED’s needs evolve
Most importantly, the system enables SWEED to maintain and strengthen relationships with existing customers—while creating a reliable foundation for future growth.
