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Our Work

How We Helped Leading Building Supply Companies Skyrock Engagement with Inbound Marketing

Overview

When a leading distributor of specialty building materials purchased multiple brands, they needed marketing services to help make each branch successful. The Evenbound team revolutionized marketing for the lumber and building supply companies, driving engagement through inbound strategies and delivering remarkable results.

  • Industry: Construction 
  • Company Size: 15K+
  • Location: Atlanta, GA
  • Service Areas: Nationwide

10,000+

Monthly Website Visits

3,000+

New Contacts

> 50%

Email Open Rate

The Challenge

Lack of Inbound Marketing Knowledge and Strategies

Companies were unfamiliar with inbound marketing and lacked tailored strategies to generate leads, increase website traffic, and effectively engage their target audience.

Ineffective Website Design and User Experience

Existing websites weren't optimized for conversions or user needs, which reduced engagement.

Limited CRM Capabilities and Marketing Automation

Companies didn't manage customer relationships, track leads, and automate their marketing efforts, so they could not measure performance or streamline operations.

lumber materials

Hubspot Tools We Used

Marketing Hub

Marketing Hub

HubSpot CRM

Sales Hub

Sales Hub

HubSpot CRM

CMS Hub

CMS Hub

The Solution

Inbound Marketing Strategies

Targeted buyer personas, SEO-driven content strategies, and tailored content like blogs, content offers, and email campaigns to boost online visibility and attract qualified leads.

Website Upgrades

Re-platformed the websites with a “Growth-Driven Design” approach to enhance user experience and optimize conversion rates. 

HubSpot CRM Implementation

Marketing automation and a lead tracker provided a centralized platform for managing customer relationships. 


person-on-laptop

The Results

Growth in Website Traffic

Both businesses experienced a significant increase in website traffic, surpassing 10,000 visits per month.

Increase in Contacts

The partnerships resulted in over 3,000 new contacts, driving growth and expanding their audience reach.

Improved Email Open Rate

Personalized email campaigns achieved an impressive average open rate exceeding 50%, fostering stronger engagement and nurturing leads effectively.






lumber workers

From The Client

“Evenbound has done a lot to develop our website into a rich platform. The richness of information we have now is much different than before, and it’s all working to make it easier for customers to connect with us.” ⭐⭐⭐⭐⭐

Mark

Vice President

Transform Your Construction Business with Tailored HubSpot Marketing Tools

If you're facing similar challenges and want to explore what HubSpot can do for you, Evenbound is your go-to team. Contact us today to see how we can support your business growth.