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Advertising using Facebook is easy to do and completely customizable to your brand, your business goals, and your budget. Your customers spend a lot of time on it, on average 2 hours and 24 minutes every day, and so should you. By meeting your customers where they are and advertising on Facebook, you can do three things:
Although word-of-mouth is an incredibly effective marketing tool, social media platforms like Facebook can help you reach new customers and start building their trust in your brand. Your Facebook ads can expand your reach by connecting you to customers who maybe aren’t familiar with your company, what you do, or in what areas you work.
Facebook ads allow you to customize the audience for every campaign. You can narrow down who sees your ads by characteristics such as age, location, gender, and other demographic information. This means, if you know the type of people most likely to be interested in your construction company, you can make sure your ads are in front of them.
Content on Facebook is meant to be easily shareable, so once your ads are out there, they have the opportunity to be spread across the platform — and directly onto the devices of your future customers. By targeting your ideal audience on a platform where they spend time, you can increase qualified leads — and get more of them.
Regularly posting content to your company page can help your customers engage with you and trust your brand’s authority. When creating content for your company Facebook page and Facebook ads, be sure to use consistent brand messaging. This means the way you speak to customers on your website and other marketing materials should be the same way you deal with them on social media.
