Lauren | August 03, 2021 | Construction Marketing
Advertising using Facebook is easy to do and completely customizable to your brand, your business goals, and your budget. Your customers spend a lot of time on it, on average 2 hours and 24 minutes every day, and so should you. By meeting your customers where they are and advertising on Facebook, you can do three things:
Although word-of-mouth is an incredibly effective marketing tool, social media platforms like Facebook can help you reach new customers and start building their trust in your brand. Your Facebook ads can expand your reach by connecting you to customers who maybe aren’t familiar with your company, what you do, or in what areas you work.
Facebook ads allow you to customize the audience for every campaign. You can narrow down who sees your ads by characteristics such as age, location, gender, and other demographic information. This means, if you know the type of people most likely to be interested in your construction company, you can make sure your ads are in front of them.
Content on Facebook is meant to be easily shareable, so once your ads are out there, they have the opportunity to be spread across the platform — and directly onto the devices of your future customers. By targeting your ideal audience on a platform where they spend time, you can increase qualified leads — and get more of them.
Facebook advertising can deliver the leads your construction company wants, directly to you, now. That's a powerful tool, if you use it right. Here are 5 tips to help you get the most out of Facebook ads for your construction company.
Facebook is a great way to expand your construction company’s brand. If you don’t already have a Facebook page for your business, you can create one in just a few steps for free.
Regularly posting content to your company page can help your customers engage with you and trust your brand’s authority. When creating content for your company Facebook page and Facebook ads, be sure to use consistent brand messaging. This means the way you speak to customers on your website and other marketing materials should be the same way you deal with them on social media.
Facebook Ad Manager makes it easy to specify your audience, so make sure you take advantage of this to make your ads more effective. To find your construction company's target market consider who your ideal customers are:
If you can narrow down your target audience to include geographic region, age range, or occupation, you can make your Facebook ads even more specific. Defining a target audience can also help you understand how to write your ad content. You wouldn’t address a homeowner the same way you would reach out to a commercial construction project lead.
Don’t use Facebook ads to convey a lot of information. The purpose is to stand out and encourage your audience to take action to learn more about your company and the services you provide.
This means you don’t need to go into extreme detail about your company history, the steps of your process, or the specific products you use. Instead, choose a simple message that resonates with your target audience. Using action verbs can help influence your audience to perform a desired action, like to call your office, schedule a service, or request a quote.
Choose images or videos that are attention-grabbing. Make sure the copy you pair with it provides meaningful context, but also inspires action. Understand that people aren’t on Facebook to consume lengthy or complex content. Your ad should encourage them to stop scrolling, but you only have a few seconds to make an impression, so make sure you have a way to hook your audience. For more tips on building your campaign, may we suggest: 6 Steps to a Facebook Ad Campaign that Delivers
Facebook makes it easy to track metrics for your ad campaigns and compare different tactics like ad type, placement, frequency, and more. Once you’ve completed the ad campaign, you should evaluate the impact of your ads.
As you experiment with different types of ads on Facebook, you will start to see what kinds of content your customers respond to and then to develop ads tailored to your audience that will inspire more of the right leads — and more sales.
If you’re looking to increase brand awareness, get in front of your target audience, and get more of the right leads for your business, Facebook advertising could be the right answer for you. As a small to mid-sized business, these things are difficult to put a price on, and invaluable to the growth of your construction company. If you’re considering advertising on Facebook, you want to make sure you get it right, and that every dime of your budget is spent towards creating more customers for your business.
At Evenbound, we work with businesses exactly like yours to empower them to use the powerful tools of Facebook advertising to work. We can help you dial in your ad strategy so your budget goes directly where it helps. Get in touch with us to start your growth journey through Facebook ads.