What Is a Theme Page? Here Are 3 of the Best HubSpot Content Themes for Your Website

What is a Theme Page in HubSpot?

A theme page in HubSpot is a pre-designed template that serves as the foundation for creating web pages within the HubSpot Content Hub, formally called the HubSpot Content Management System (CMS). They provide a cohesive structure and visual style, ensuring consistency across different sections of a website. 

Theme pages are built using HTML, CSS, and HubL (HubSpot's templating language), allowing you to customize components of your website, such as fonts, layouts, and colors, just the way you want while keeping everything looking sharp and cohesive. It’s all about making your website unique to your brand and aesthetically pleasing while maintaining top-notch functionality. 

How Do Theme Pages Work Within the HubSpot Content Hub?

Theme pages in HubSpot use predefined templates and modules that you can easily tweak to fit your design and content needs. When creating a new page, you pick a theme that matches your brand’s aesthetic and what you want it to do. Once you’ve got your theme, you’ll have access to different page templates like homepage layouts, blog posts, landing pages, and more.

Once a theme is selected, users can leverage HubSpot's drag-and-drop editor to add, remove, or rearrange modules within the theme's structure. This flexibility allows marketers and designers to create visually appealing and highly functional web pages without extensive coding knowledge. Theme pages also ensure that all elements maintain a consistent look and feel, from fonts and color schemes to layout and navigation.

The Importance of Theme Pages For User Experience

When it comes to website design and user experience, theme pages are super important. Here’s why:

1. Consistency: With consistent design elements, such as headers, footers, fonts, and colors, theme pages ensure a uniform appearance across all web pages, which is essential for building a solid brand identity. 
2. Efficiency: With pre-designed templates, theme pages significantly reduce the time and effort required to build and maintain a website. 
3. User Experience: Well-designed theme pages enhance the overall user experience by ensuring that web pages are intuitive and easy to navigate while looking good. A consistent layout helps users find information more easily, improving engagement and reducing bounce rates.
4. Customization and Flexibility: Even though they’re premade, theme pages offer lots of opportunities for customization. Users can modify templates and modules to suit specific needs, ensuring the website remains unique and aligned with their brand’s goals.
5. Responsive Design: Most theme pages are built with responsive design principles, ensuring that web pages function well on various devices, including desktops, tablets, and smartphones.

Curious to see how your current website stacks up? Use our Website Grader Tool to get an instant evaluation of your site’s performance, and discover areas for improvement.

What Are the Best HubSpot Themes?

When building a professional and engaging website with HubSpot, picking the best theme for your brand will make a major difference! So, let’s dive into some of the most popular HubSpot themes and check out their key features.

Focus by Stuff & Matters, Inc.

The Focus theme by Stuff Matters Inc. is your go-to Content Hub Theme that’s all about making your website look fantastic. It’s designed to grab your visitors’ attention and keep them engaged, making it a perfect fit for businesses and organizations—big or small.

Key Features:

• Clean and Modern Design: Ensures a professional and attractive look for your site.
• Easy Navigation: Intuitive layout that enhances user experience.
• Call to Action on Every Page: Prompts visitors to take desired actions.
• Lead Capture Form: Facilitates effective lead generation.
• Mobile-Friendly and SEO-Optimized: Guarantees accessibility and improved search engine rankings.

Benefits:

• Focus on Products/Services: Keeps your website centered on your core offerings.
• Increased Conversions: Designed to turn visitors into customers.
• User-Friendly: No coding experience is required, thanks to the drag-and-drop editor.
• Extended Reach: Mobile-friendly and SEO-optimized to attract more customers.
• Affordable: Easy to start with budget-friendly options.

Who It's For:

• Suitable for businesses of all sizes and industries.
• Ideal for startups needing a manageable and effective website.
• Perfect for budget-conscious companies looking for high value.
  
  

CLEAN Pro by Helpful Hero

This is one of our favorite themes, and we happily recommend it to many clients! The CLEAN Pro theme is all about a minimalist style for anyone who needs a simple yet super functional website. Built for marketers and adored by designers, CLEAN Pro is a breeze to use, customize, and totally make your own.

Key Features:

• Fully Customizable: Tailor every aspect, from colors and buttons to fonts and layouts.

• Multi-Language Ready: Supports multiple languages to reach a broader audience.

• Mega-Menu Options: Full control over columns, images, CTAs, forms, and more.

• Video Options: Loaded with video capabilities for a dynamic user experience.

• Comprehensive Templates: Includes every template you need for HubSpot (Web, Landing, System, Error, Search, Blog, etc.).

Benefits:

• 100% Drag-and-Drop: Effortless page building without any coding required.

• Extended Reach: Mobile-friendly and SEO-optimized to attract a broader audience.

• Comprehensive Support: Access unlimited support and customization services to ensure your website meets your needs.

Who It's For:

• Suitable for small businesses who need to showcase products and pricing options effectively. 
• Ideal for marketers needing an easy-to-manage, on-brand website.
• Perfect for designers seeking a theme that offers extensive customization without coding.

Sprocket Rocket Core by Sprocket Rocket

The Sprocket Rocket Core theme is designed to help businesses build a high-performing, great-looking website as easily as possible. With a unique visual layout builder, Sprocket Rocket App, you can eliminate drag-and-drop trial and error, see the actual modules you’re using, and create amazing page layouts in less time.

Key Features:

• ZERO Coding Required: Build professional-looking pages without any coding or developing knowledge.
• 100% Modular: Includes 44 pre-built, stackable modules to create custom layouts.
• Mobile Optimized: Ensures your site looks and performs well on mobile devices.
• Fully Loaded: Supports video, GIF, and image options for dynamic content.
• BLING Modules: Add extra pop to your pages with stats and client showcases.
• Ready-to-Use Templates: Includes home, about, contact, case study pages, and more.

Benefits:

• Fast and Easy Layouts: The Sprocket Rocket App provides a visual layout builder that simplifies design.
• Professional Appearance: Create pro-level pages with video backgrounds, sliders, columns, cards, and offer modules.
• Centralized Theme Settings: Conveniently apply your brand’s colors, fonts, and styles across all pages.

Who It's For:

• Perfect for designers seeking a theme that offers extensive customization options and a visual layout builder.
• E-Commerce sites highlighting products, customer reviews, and special offers with dynamic content.
• Businesses looking to present case studies, client successes, and detailed service offerings.

6 Key Elements To Look for in the Best HubSpot Content Themes

When picking a theme for your website, it’s critical to make sure it ticks a list of boxes to help you meet your goals. Here are the essential features to keep in mind:

1. Responsiveness:

• Mobile-Friendly Design: Ensure the theme automatically adjusts to different screen sizes, providing a seamless user experience on desktops, tablets, and smartphones.
• Fast Loading Times: A responsive theme should load quickly on all devices to prevent user frustration and improve search engine rankings. A good website load time is generally under 3 seconds.
  
  

2. Customizability:

• Flexible Layouts: Look for themes that offer a variety of layout options and the ability to adjust elements to fit your brand’s identity easily.
• Drag-and-Drop Builder: A theme with a drag-and-drop builder allows you to maintain control and make changes without needing coding skills.

3. SEO-Friendliness:

• Clean Code: A well-coded theme can improve your site’s visibility on search engines by making it easier for search engines to crawl and index your content.
• Built-in SEO Features: Look for themes with integrated SEO tools, such as meta tag customization, XML sitemaps, and social media integration, to enhance your site's search engine performance.

4. Integration Capabilities:

• Third-Party Tools: To enhance functionality, ensure the theme supports integration with third-party tools and plugins, such as CRM systems, email marketing platforms, and analytics tools.
• E-commerce Support: If you plan to sell products or services, choose a theme that integrates seamlessly with e-commerce platforms like Shopify or WooCommerce.

5. Support and Updates:

• Regular Updates: A theme that receives regular updates is crucial for maintaining security, fixing bugs, and ensuring compatibility with the latest software versions.
• Reliable Support: Access to a responsive support team can be invaluable if you encounter issues or need assistance.
  
  

6. Specific Considerations for Your Business

• Industry-Specific Features: Depending on your industry, you may need specific features such as booking systems for service providers, portfolio layouts for creatives, or product filters for e-commerce.
• Brand Alignment: The theme should align with your brand’s aesthetics and values, allowing you to convey your brand identity effectively through your website.
• Scalability: Choose a theme that can grow with your business, offering the flexibility to add new features and content as your needs evolve.

When Should You Consider Changing Your Website's Theme?

Even the best website themes can get stale or not cut it over time. So, how do you know when it’s time for a change? Here are telltale signs that your site might be begging for a facelift: 

Outdated Design:

If your website looks dated compared to modern design trends, your brand can seem less credible and less appealing to visitors. An outdated theme might not be fully responsive, leading to a poor user experience on mobile devices.

Poor Performance or Loading Speed:

When a website takes too long to load, visitors are likely to leave before even seeing your content. This can negatively impact your search engine rankings and overall user experience. Poor performance can result in higher bounce rates, indicating that visitors are not finding what they need or are frustrated with the site’s functionality.

Lack of Essential Features:

As your business grows, you may require new features that your current theme doesn't support, such as advanced e-commerce capabilities, booking systems, or enhanced customization options. If your theme doesn’t support integration with new tools and technologies, it can limit your website's functionality and ability to meet business goals.

Incompatibility with New HubSpot Updates:

Regular HubSpot updates are essential for security and performance improvements. If your theme isn’t compatible with the latest updates, it can cause functionality issues or even break your website.

Brand Evolution: 

As your brand evolves, your website should reflect these changes. If your current theme doesn’t align with your branding or messaging, it’s a good indication that a change is needed.

5 Steps to How to Roll Out a New Theme on Your Website

Ready to dive in and switch up your website theme? Making the transition can be a breeze if you keep these five steps in mind:

1. Backup Your Current Website:

• Ensure you have a complete backup of your existing website, including all files, databases, and configurations. This is crucial in case you need to revert to the old theme.
• Utilize backup tools or plugins specific to your platform to simplify the process.

2. Choose and Purchase a New Theme:

• Identify a theme that aligns with your brand’s aesthetics and functional needs–this blog should help you make a good choice! 
• Once you’ve selected the ideal theme, purchase and download it from a reputable source, such as HubSpot.

3. Customize the Theme to Match Your Brand:

• Customize the new theme to reflect your brand's colors, fonts, and style.
• Transfer content from your old theme to the new one, ensuring all information is updated and formatted correctly.
• Leverage the theme’s built-in settings and customization options to tailor it to your needs.

4. Test the New Theme on a Staging Environment:

• Create a staging environment that mirrors your live website and allows you to test the new theme without affecting your current site.
• Check all functionalities, such as forms, buttons, navigation, and mobile responsiveness. Ensure there are no broken links or missing content.
• Gathering feedback from team members or a small group of users is always helpful to identify any issues or improvements needed.

5. Roll Out the Theme Live on Your Website:

• Schedule the theme rollout during a low-traffic period to minimize disruption.
• Before going live, perform one last check to ensure everything is in place and functioning correctly.
• Activate the new theme on your live website and monitor it closely for any issues.

Tips for a Smooth Transition:

• Inform your audience about the upcoming changes and what they can expect.
• Ensure all documentation, such as user guides and support materials, reflects the new theme.
• If you encounter any challenges during the process, don’t hesitate to seek assistance from web development professionals.
• If you’re uneasy about updating your website, seek the help of a reputable developer or marketing agency. This is their bread and butter, and they’ll take it off your plate so you can have peace of mind. 

Ready to Update Your Website? Get Expert Help!

Need a hand leveling up your website? Evenbound's got your back! Our team is here to help you pick the perfect HubSpot theme or whip up a custom solution just for you. Let’s take that next step together and boost your online presence!