Kendall | November 16, 2021 | Website Development
Hands down, your website is the most important digital marketing tool your company has. As the hub of your inbound marketing strategy and the first touchpoint for many of your leads, you want to make sure it’s in tip-top shape. If it’s not, you’re looking at a website redesign project — and that’s going to cost you money.
Nowadays, a newly designed website can cost you anywhere from a few hundred dollars to a few tens of thousands of dollars. And although that price range may seem like it has a pretty steep incline, if you want a website that operates fast, showcases your brand, and is optimized for search engines, a larger investment is a necessary one.
Generally, you have three options for a website redesign project: do it yourself, hire a freelancer, or hire an agency. Each of these options is associated with different costs, advantages, and disadvantages. Below, we’ll break them all down for you, so you can choose what one may work best with your budget.
In most cases, taking a website redesign project on by yourself is the cheapest way to go. You’ll only have to pay a few hundred to a few thousand dollars for your website domain, hosting platform, SSL certificate, etc. However, the real cost of redesigning your own website is the time and hassle it involves. If you don’t already have experience in website design, you likely have a lot to learn.
You can find pretty affordable, easy-to-operate content management systems (CMS), but they won’t offer many of the functionalities, features, and integrations you need. Or, you can invest in a more complex, comprehensive CMS, but risk taking a ton of time learning all the ins and outs of it by yourself.
Advantages of Redesigning Your Own Website:
Disadvantages of Redesigning Your Own Website:
Hiring a freelancer usually falls into the middle of the website redesign price range. You can expect to spend somewhere in the mid-thousands to the low tens of thousands. Freelancers come with various skill levels, and will charge based on their experience and the scope of your project. While some freelancers charge hourly rates, others will propose a fixed amount.
You can search for qualified freelancers via professional networks, word-of-mouth, or freelancing websites. The most important thing is to conduct a preliminary interview with them to make sure they’re a good fit for the project — otherwise they could end up being a waste of time and money.
Advantages of Hiring a Freelancer to Redesign Your Website:
Disadvantages of Hiring a Freelancer to Redesign Your Website:
More times than not, hiring an agency for your website redesign will cost you the most money. You should expect to pay somewhere in the tens-of-thousands range. This may seem like a lot, but hiring an agency usually ends up being the most cost-effective option in terms of what you pay and what you receive.
When you hire an agency for your website redesign, you get access to a team of professionals with experience in all things digital. From content, to user experience, to search engine optimization (SEO), they’re able to do it all so you can get more bang for your buck.
You should keep in mind that this is what agencies do, day-in and day-out. They’ll have an established process that includes things like sitemaps, design concepts, keyword research, and content writing — and they’ll be sure to ask you for approvals throughout the entire process. At the end, they’ll ensure you’re happy with the finished product, and make changes if you’re not. You may even be able to create a trusted relationship that results in outsourcing more things to them in the future, like blogging, social media, and SEO work.
Advantages of Hiring an Agency to Redesign Your Website:
Disadvantages of Hiring an Agency to Redesign Your Website:
I may be biased — but even if I wasn’t, I’d still tell you this is the best option.
Does your website need some TLC? Evenbound can help! Our team is full of digital marketing experts, all with unique skills that are brought together to design an amazing website for you. We’ll meet to discuss your website’s current state, where you’d like it to be, and what it will take to get there. Give us a call or contact us online to get started.
At Evenbound, we're all about helping our clients grow. We use inbound and outbound marketing strategies to deliver you the qualified traffic and leads you need for serious growth. And we have a lot of fun doing it.
hello@evenbound.com
(616) 215-0626
41 Washington Ave. #390
Grand Haven, MI 49417
Join the Evenbound Community! Get updates on recent Evenbound news.