Should You Hire an AI Marketing Agency? Your Questions, Answered

Sydney | May 20, 2024 | Content Marketing

Artificial intelligence continues to gain prominence across industries—including marketing. Some marketing agencies are developing expertise in AI tools to accommodate the rising demand from existing and new clients. If you've been wondering if an AI marketing agency is the golden ticket to boosting your marketing efforts, you're in the right spot.

We’ll dive into the basics, such as what an AI digital marketing agency is, what it does, and how it could help your business. We’ll also touch on some more complicated topics, including whether AI can replace human marketing efforts. And don’t worry, this topic isn’t as sci-fi as it sounds!

How Does AI Affect Marketing Efforts?

AI is like that smart friend who knows a bit about everything. In marketing, AI tools have the power to transform how businesses connect with their audiences. These tools can analyze data, generate content, conduct research, or complete other tasks faster than a caffeinated college student during finals—offering insights that might take humans ages to uncover.

So, how does AI affect marketing? In short, it provides:

  • Time savings
  • Cost savings
  • Greater efficiency
  • Valuable insights
  • Additional capacity

Let’s explore some specific ways that AI is used in marketing.

Content Creation

In the realm of content creation, AI can leverage a variety of information and data to generate relevant, engaging content that resonates with your target audiences. Using your company’s website, industry information, brand voice guide, customer personas, and other provided knowledge sources, it builds on consumer preferences to create personalized content that effectively converts users into customers.

Personalized Customer Experiences

AI reshapes marketing efforts by offering personalized customer experiences. It possesses knowledge of your company, industry, and audiences, without requiring the months of onboarding time for a human to develop the same level of understanding. In turn, AI can help your business make informed decisions and tailor your marketing strategies to precisely meet customer needs.

Task Automation

In addition, AI takes the burden off your team’s shoulders by automating repetitive tasks. From monthly email marketing to daily social media posts, AI can manage these functions seamlessly, freeing your time for more strategic planning and creative thinking. It can help write, schedule, execute, and even gauge the effectiveness of your digital marketing campaigns. Your business or agency partner can determine the appropriate level of human involvement.

Data Analysis

AI is also a powerful marketing analyst. It can sift through volumes of data to forecast market trends, helping you stay one step ahead of competitors. You can tweak your marketing strategies based on these predictions to gain an edge. For example, AI algorithms can segment customers based on various criteria such as demographics, behavior, and preferences, or it can help attribute conversions to specific channels and touchpoints in the customer journey. 

What is an AI Marketing Agency?

An AI marketing agency specializes in using AI to make marketing strategies more effective. They are equipped with AI technology that enables them to more quickly learn your business, analyze data, or generate content, freeing up more time for strategic work. In this way, partnering with an AI digital marketing agency can maximize the value of your investment and significantly amplify the effectiveness of your marketing campaigns. 

When choosing your AI marketing agency, keep these factors in mind:

  • Strong technical foundation: Make sure they have a proven track record in employing AI solutions, such as Jasper.ai, effectively for clients. At Evenbound, we have an in-house subject matter expert on Jasper.ai to ensure we’re providing the utmost value.
  • Understand their customization capabilities: Can they tailor their AI solutions to fit your unique business needs and goals? Every business is different, so a one-size-fits-all approach may not yield the best results.
  • Evaluate client feedback and case studies: Do they have happy clients who can vouch for their effectiveness? Remember, the ultimate goal is to enhance your marketing efforts, so you want to choose an agency that can help you achieve just that.

Can Digital Marketing be Replaced by AI Tools?

No, AI should not replace digital marketing or the humans involved in these efforts. AI is like a co-captain that handles the grunt work, while humans steer the ship, bringing creativity and emotional intelligence to the table that AI can't replicate. At Evenbound, we ensure humans work hand-in-hand with AI tools, overseeing the inputs and outputs to make sure they meet the highest quality standards.

Humans in marketing provide these benefits to your company:

  • Creativity: Human marketers can come up with innovative campaign ideas, storytelling strategies, and brand narratives that resonate with audiences on an emotional level.
  • Human perspective: Human marketers can bring insights into cultural nuances, social dynamics, and emotional triggers that influence consumer decisions.
  • Relationships: Marketing is about building relationships with customers and stakeholders, which requires empathy, emotional intelligence, and interpersonal skills. 
  • Ethical considerations: Marketing can have ethical implications, such as the use of consumer data, targeting vulnerable populations, or promoting harmful stereotypes.
  • Strategic planning: While AI can provide valuable insights and automate certain tasks, strategic planning and leadership require human judgment and vision.

Why Jasper.ai is Our Choice for Marketing Efforts

Here at Evenbound, we’re trained in using Jasper.ai to execute marketing needs. In fact, we’ve been named a Jasper Solutions Partner. We only use the platform if our clients are comfortable and provide consent. Specifically, our AI digital marketing agency most often uses Jasper.ai for content creation. It helps us generate top-notch content in a fraction of the time, allowing our human team to focus more on strategy, creativity, and client relationships.

Compared to other tools, Jasper.ai stands out for its ability to understand context and produce content that doesn't sound like it was written by a robot. It's like Jasper.ai has a degree in marketing and a minor in human psychology. The time savings alone are worth their weight in gold, but the real magic happens when we blend Jasper.ai's efficiency with our team's expertise.

In other words, Jasper.ai doesn't just generate text—it crafts well-thought-out, engaging content and conveys a deep understanding of your brand and audience. In a world overcrowded with robotic, impersonal automated content, Jasper.ai brings a touch of authenticity and human-like understanding that is simply unparalleled.

Why to Consider AI in Your Marketing Strategy

Using AI is a no-brainer when you're looking to save time, personalize customer experiences, and make data-driven decisions. It's perfect for businesses that want to stay ahead of the curve without burning out their marketing teams.

For businesses with small in-house marketing teams, AI can be a lifesaver. With the help of AI, your lean team can automate routine tasks, thus freeing up their time to focus on more strategic aspects of marketing like brainstorming innovative campaigns or forging strategic partnerships.

Businesses with a smaller marketing budget can also greatly benefit from AI. Employing AI tools and technology can help maximize the efficiency and reach of marketing campaigns, ensuring that every dollar spent yields the best possible return. With AI, smaller businesses can compete with larger ones by targeting their niche markets more effectively.

For larger businesses, AI can provide significant time and cost savings. By automating processes and utilizing data-driven insights, these businesses can streamline their marketing efforts and cut down on unnecessary expenses. AI technology can also process a large amount of data in a fraction of the time it would take a human, providing valuable insights quickly.

Moreover, any business looking to personalize the customer experience should consider AI for their marketing. AI algorithms can track user behavior and preferences, delivering personalized content and recommendations that can significantly improve customer engagement and conversions.

Looking for an AI Marketing Agency? We’ve Got You.

AI in marketing isn't just a trend—it's the future. Feeling ready to embrace AI in your marketing strategy? Contact us to see how Evenbound can be your AI marketing agency. We’re ready to use Jasper.ai to enhance your efforts and help you achieve your goals.


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