Google Ads Benchmarks By Industry
If you’re tired of guesstimating what a good outbound marketing ad campaign looks like, the PPC experts here at Evenbound are here to help. We’ve gone ahead and compiled data from our quality Google Ad campaigns, and segmented it by industry so you can take a look at live Google Ads data from a real digital marketing company that works with clients in your industry every day.
- Manufacturing & Industrial
- Real Estate & Home Building
- SMBs – Small to Mid Sized Businesses
How much should you be paying for a conversion?
Let’s find out.
Average Monthly Google Ad Spend by Industry
Average Google Ad Cost-Per-Click by Industry
Average Google Ads Conversion Rate by Industry
Real Estate & Home Builders were next with 3.57%.
SMBs had an average conversion rate of 2.52%.
And Manufacturing & Industrial had an average CVR of 1.84%.
Average Google Ads Click-Through-Rate by Industry
Average Google Ads Cost-Per-Conversion by Industry
It can be a good indicator of ROI, but again, it’s important to understand cost-per-conversion benchmarks by industry, because every industry’s average sale price is so different. Let’s take a closer look at that:
How do you stack up against your industry’s Google Ads benchmarks?
Not sure where to start? Feel free to give the Evenbound team a call. Our paid ads team is happy to take a look at your campaigns and provide the advice you need to maximize your results.