Mackenzie | April 11, 2021 | PPC & Advertising
It’s important that your digital presence is set up to meet those leads with all the information they’re looking for. One of the most basic ways to win someone’s trust is to have claimed your Google My Business listings, as well as any Facebook or other social media pages for your business. With those listings claimed, your business looks legitimate, and you now also have a place to collect positive reviews. Let’s talk a little more about those positive reviews:
What’s the last thing you look at before you decide to make a purchase? If you said reviews, you’re right there with the majority of consumers on the internet today. Online reviews are the new word-of-mouth. They inform our opinions and our purchasing decisions. If your small business has online reviews from your Google My Business listing, your Facebook page, or from an email review campaign you’ve started — use them. This is a small business advertising idea you see all the time, but probably don’t even stop to think about. Have you seen ads like this?
This is a great example of a company using their reviews to their advantage. Putting direct quotes from your reviews into your display ads, or using data from reviews can help convert leads.
People love to see what other people are saying about a business or a product. And it’s natural for you to put those reviews on your website, or direct people to your Google reviews, but it’s good to know you can also use those reviews in your ads! They make very compelling content that is enticing for new leads.
Many small businesses struggle with the budget that comes with paid advertising. The problem with paid advertising is that you’re often competing with companies across the country for placement on certain keywords. And that means more money. (Check out these Google Benchmarks by Industry to get a better idea of how much other SMBs like you are spending, for what results.)
While you should combat this problem by targeting longer-tail keywords that are more relevant to what you do, there’s no getting around the fact that putting more money behind quality campaigns can only help improve lead generation.
One great small business advertising idea that can boost your reach in a targeted way is to partner with other industry-leaders and industry-specific associations.
Partnering with a larger industry authority can help you get that extra budget boost you need to increase your reach. And your partner benefits from that exposure too. A collaborative campaign like this can help boost lead generation for you, which in turn increases your order quantity from your partner.
Paid advertising is a complex component of your marketing strategy. For small businesses especially, there’s truly an art to maximizing your budget in a way that’s still pulling in more of the qualified leads that you want. Test out these small business advertising ideas and see what you think. And if you run into any questions, or would like some guidance as you optimize your advertising strategy, Evenbound’s PPC experts are always here to help!