What is a PPC Agency? & How to Choose the Right One

So you’re interested in pay-per-click (PPC) ads—but what are they? And what is a PPC agency? Those are important questions to ask before embarking on a new digital marketing tactic, especially one that’s super technical and budget-focused. Since there’s so much to consider, it can be tough to judge who's actually great at their job, and who's just telling you they are. In this blog, we’ll help you cut through the clutter and make a confident choice.