Mackenzie | June 15, 2022 | Hubspot
HubSpot launched free CMS tools today.
But what exactly are you getting for free?
Let's take a closer look.
This blog is going to run through all the new FREE CMS tools available to you with this recent update, plus we'll offer a bit more information about who these tools are best for, and why you might need them.
If you've never heard of the HubSpot CMS, start here first: The HubSpot CMS Hub: Everything You Need to Know.
Once you've got that down, I know you're going to be super excited about all these free tools.
At the heart of this new launch, HubSpot is offering you the ability to build a secure, efficient website that looks great and performs even better. Plus, unlike any other free CMS on the market today, the HubSpot CMS integrates with the rest of HubSpot's CRM, offering access to all of their other already amazing robust free CRM features.
From the ground up, you get access to all the tools you need to build a website securely. That includes:
The HubSpot CMS has a lot of pros and cons (we outlined them all in this HubSpot vs. WordPress CMS blog) but one of its biggest strengths is its security. Unlike other open-source platforms, there are very few security risks to the HubSpot CMS.
Pair that with their exceptional hosting, crazy uptime stats, and serious security and threat monitoring program, and you pretty much get everything you need, out of the box. And did we mention free?
We get that security isn't exactly the sexiest selling feature, so here's something for all of our aspiring web designers out there. With HubSpot's newly launched free CMS tools, you also get:
If you take a closer look at that list, you'll see that HubSpot's free CMS building tools fall into two major categories:
That's one thing I'm super impressed by with this launch. A lot of free CMS platforms make it easy to build a beautiful website, but very few make it simple to build a website that can perform right out of the box.
If you missed our case study on WordPress vs. HubSpot, I'd highly recommend checking that out to see exactly what I mean. The Cliffs Notes version? Our traffic skyrocketed once we migrated our site over to the HubSpot CMS. Check out the graph below:
Beyond performance, HubSpot's drag-and-drop editor is very user-friendly, and their ever-growing asset marketplace and library of website themes make it easy to design a website that you're proud of.
But, the free CMS tools do double duty by backing up that beautiful platform with actual performance.
With built-in AMP support, mobile optimization, multi-language content creation, and the NEWLY free CTA tool, your free website will perform just as great as it looks. That's a differentiator you're not going to get from WordPress, Wix, or Squarespace.
If we've lost you in acronym soup — CRM, CMS, CTA, etc. — check out this blog: What is HubSpot? A Plain English Guide to HubSpot's Software
The third and final category of HubSpot's new free CMS tools is all of the ones that connect with the rest of the HubSpot system. That includes:
If you're new to customer relationship management tools, let me just say that this is the ideal "digital marketing starter kit".
Seriously, if you're new to digital marketing, there isn't a better, more comprehensive package available, and this is all for free.
Imagine that you're starting your business from scratch. By using HubSpot's free CMS tools, you now have the ability to market to your ideal customer, nurture them as they convert to a lead, manage their sales process, AND ensure that your service team is delivering on what sales promised, all in one free suite of tools.
You can:
All with just one free set of tools. That's kind of amazing.
Of course, this is the free version, so there are some limitations. Let's jump into those next.
Aha, what all the critical thinkers have been waiting for.
"Ah yes, free you say. So what's the catch?"
The catch is, as with the free version of anything, there are some limits to your power. Let's walk through those.
Now that you know what HubSpot's free CMS tools include, and what they don't, you're probably wondering, "are these free CMS tools for me?"
And we're so glad you asked. Because while this is an amazing offer, it's not for every business.
HubSpot's free CMS tools are best for:
If you're ready to take that first step in building your website, and you're planning to build your website yourself, there is no better free tool package than what HubSpot is offering.
You can:
If you're looking for a way to get up and running quickly, then HubSpot's free CMS tools are absolutely for you.
Maybe your company is launching a new product. Maybe you're considering a website migration but aren't sure what to expect from HubSpot's CMS platform.
Either way, HubSpot's free CMS tools give you the access you need to test drive the platform before you buy it.
You can:
These free tools offer the perfect opportunity for you to take a closer look at how HubSpot works, and if it's the right fit for your company's larger website.
Well, it's free, so it can't hurt to try, right?
In all seriousness, if you're still wondering whether HubSpot is right for you, a conversation is a great place to start. Our team of HubSpot experts is here to understand what you're looking for, and if the system can get you where you want to go. Give us a shout with any questions — we're here to help!
At Evenbound, we're all about helping our clients grow. We use inbound and outbound marketing strategies to deliver you the qualified traffic and leads you need for serious growth. And we have a lot of fun doing it.
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