Elizabeth | June 13, 2023 | Inbound Marketing
Everyone in business knows this cliche: if you’re not growing, you’re dying. In today’s competitive market, if you’re trying to grow your business, you need to use all possible tools and strategies to your advantage. One of these tools is growth-driven design for websites.
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Check out the video of our Marketing in Minutes podcast episode that focuses on growth-driven website design and features an exclusive interview with one of our very own web designers!
The goal of growth-driven web design is to help your company grow. It achieves this through beautiful, functional, user-friendly, mobile-responsive design and strategies for increasing calls, conversions, and leads.
Growth-driven website design incorporates various strategies for enabling visitors to get the information they need, contact your business, and convert to leads. It does this with a simple design, logical placement of information and buttons, and easy ways to get in touch, like a call button or a live chat.
It also focuses on a more innovative approach to launching a site than the long lead times of traditional web design. Growth-driven design gets your site launched quickly, so you can start seeing results sooner.
When most websites are designed, the designers aren’t necessarily thinking about business growth. Instead, they just focus on user experience, mobile responsiveness, aesthetics, function, and layout.
A growth-driven website design differs from a traditional one because it’s focused on enabling growth. A traditionally designed website says, “This is who we are, and this is what we do”; a growth-driven website design says all that, plus, “This is what we want you to do”—which is to call, chat, or convert.
Here’s another way growth-driven web design differs from a traditional website design: you know whether or not it’s working. Growth-driven design uses data to determine growth and to track progress toward growth goals. These metrics can help you determine the ROI of your web design and optimize your design for the most conversions, leads, and growth.
Very few business owners will say they don’t want to grow their business. For the majority of companies out there, growth is a constant and ever-elusive goal.
You want leads, right? Do you want new customers and to make more sales? Well, if your website isn’t helping you get those leads, you’re relying solely on your sales and marketing team… which you can’t expand until you have a bigger budget… which you need to make more money to have… See where we’re going with this?
In summary, orienting your website toward business growth will drive leads, conversions, and calls, leading to more sales, profits, and business growth.
Don’t just ask your IT guy to build you a growth-driven website. He’s not going to know what that means, and there are a lot of other reasons why you shouldn’t ask someone in-house to hard-code a unique website for you.
A run-of-the-mill website design company isn’t going to cut it, either. Why? Because they aren’t going to know the best practices for driving business growth, even if they are skilled at designing beautiful and functional websites.
If you want growth-driven web design, you’ll need to partner with a full-service growth agency. A growth agency helps grow a business, in all aspects, from sales enablement to inbound and outbound marketing to CRM support to website design. Growth agencies have the tools and experience to know exactly how to help companies grow and how to leverage web design toward that goal.
First, look for a full-service marketing agency that calls itself a growth agency. If an agency isn’t promoting itself as a growth agency, it’s probably because that’s not their focus.
Here are some other qualities to look for in a growth agency that can give you a high-quality, growth-driven website design:
Are you intrigued and want to learn more about web design that can drive business growth? Evenbound is here to help! Not only are we a HubSpot partner, but we’re a proud growth–driven agency. We have experienced team members specializing in growth-driven design for websites and are ready to launch your business into success. Let us show you what it looks like and why you need it. Give us a call today!
At Evenbound, we're all about helping our clients grow. We use inbound and outbound marketing strategies to deliver you the qualified traffic and leads you need for serious growth. And we have a lot of fun doing it.
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