When it comes to sales, efficiency is everything. If your team spends more time juggling spreadsheets and chasing leads than actually closing deals, it's not just frustrating—it’s holding your company back from real growth.
That’s where CRM software comes in. I’ve seen firsthand how the HubSpot CRM platform can completely transform how sales teams work, especially in manufacturing, construction, and industrial companies. It’s not just about staying organized (though that’s a big perk); it’s about fueling revenue growth by making every interaction with your leads strategic and meaningful.
At Evenbound, we specialize in helping businesses get the most out of tools like HubSpot CRM. Whether setting up workflows to save your team hours or providing insights that help you close more deals, we’ve helped B2B companies streamline their sales processes and drive real results.
I’ll explain exactly how a CRM like HubSpot will help your sales team work smarter and boost your bottom line. Let’s get into it!
How Does CRM Help Sales?
If your sales team feels bogged down by endless tasks, it’s time to look at how a CRM can help.
CRMs streamline sales processes by automating tasks, organizing leads, and providing clear insights into your pipeline. With fewer roadblocks, your team can spend their time building relationships—not managing spreadsheets.
#1. CRMs Streamline the Marketing-to-Sales Handoff
The transition from marketing to sales is one of the most common places where leads fall through the cracks. Without a clear system in place, leads can be overlooked, follow-ups are delayed, and critical information is lost.
That’s where a CRM like HubSpot makes all the difference:
- Automated Notifications: HubSpot automatically alerts your sales team when a lead is ready to move up the pipeline, ensuring they’re contacted at just the right time.
- Lead Scoring: With tools like lead scoring, your sales team can instantly identify which prospects are most engaged and ready to buy.
- Visibility Into the Lead Journey: HubSpot gives your sales team a complete view of each lead’s journey—from their first website visit to their most recent email interaction.
We saw the success of this firsthand when implementing HubSpot for a global chemical company. By streamlining their sales processes and centralizing data, we helped them close and track 138 deals worth $8 million in just one year.
Here's an example of HubSpot's lead scoring in action:
#2. CRMs Provide Comprehensive Lead Insights
Knowing your leads inside and out is key to closing deals, and that’s exactly what the HubSpot CRM delivers.
CRMs organize all lead data in one place and provide unparalleled visibility into prospects’ buying intent, behaviors, and past interactions with your company.
From tracking which emails a lead has opened to noting which pages they’ve visited on your website, CRMs give your sales team the context they need to prioritize warm leads and tailor their outreach. Instead of guessing what a prospect might need, your team can deliver personalized solutions that hit the mark—every time.
I saw this in action when we worked with Pioneer Industrial Systems, where a custom HubSpot CRM implementation replaced their outdated software, automated 50+ workflows, and helped them manage over 24,000 actions in just one month, driving significant growth and efficiency.
#3. CRMs Automate Repetitive Tasks
Every sales team knows how time-consuming administrative tasks can be. These repetitive tasks don’t just take time; they distract your team from what they do best: selling.
For my coworkers on the sales side, these tools are game changers. By automating the busy work, HubSpot frees them up to focus on building relationships and closing deals, all while ensuring nothing falls through the cracks. It’s a win-win for everyone.
Here’s how the HubSpot CRM shines:
- Workflows: With HubSpot’s automated workflows, repetitive tasks like sending follow-up emails or assigning leads to specific reps happen automatically.
- AI-Guided Selling: HubSpot’s AI tools provide smart recommendations, like the best times to follow up with a lead or which deals to prioritize.
- Chatbots: Need to handle common customer questions or qualify leads outside of business hours? HubSpot’s chatbots work 24/7, keeping leads engaged and freeing up your team to focus on high-value conversations.
#4. CRMs Enable Team Collaboration and Transparency
A strong sales team works best when everyone is on the same page, and that’s exactly what a CRM like HubSpot makes possible.
HubSpot provides shared dashboards, deal pipelines, and automated activity logs. By providing a single source of truth for all sales-related data, CRMs ensure that every team member has access to the information they need, when they need it.
I’ve seen how this transparency boosts collaboration within our team at Evenbound. Whether checking in on a deal’s status or jumping in to support a coworker with insight or resources, HubSpot makes it easy for everyone to stay aligned and work together seamlessly.
#5. CRMs Make Reporting and Forecasting Easy
Let’s be real—manually creating reports and forecasting sales is a time-consuming headache. But with the HubSpot CRM, reporting and forecasting become simple, accurate, and actionable.
Here’s what we utilize at Evenbound:
- Real-Time Data: HubSpot provides up-to-the-minute insights into your sales performance, from lead conversion rates to the average time it takes to close a deal.
- Sales Forecasting: CRMs take the guesswork out of forecasting by analyzing historical data and current trends, helping your team predict future revenue with confidence.
- Productivity Insights: HubSpot also tracks team productivity, including the number of deals each rep is working on, the time they spend on specific tasks, and which strategies drive results.
How Does a CRM Increase Sales?
A CRM doesn’t just help your sales team work more efficiently—it actively drives revenue growth. By equipping your team with the tools to personalize outreach, prioritize high-value leads, and close deals faster, the HubSpot CRM becomes a powerful driver of sales success.
#1. Personalization Drives Better Customer Engagement
With a CRM like HubSpot, your team doesn’t have to rely on one-size-fits-all sales pitches. CRMs give you the tools to tailor your outreach to each lead’s unique preferences, behaviors, and needs.
HubSpot makes it easy to segment your leads by industry, job title, buying stage, or any other criteria that matters to your team. This ensures your messaging resonates with the right people at the right time.
With personalization features, your sales reps can send emails that address each lead by name, reference their specific needs, and even include details about their past interactions with your company.
When we use segmentation and personalized email templates at Evenbound, engagement consistently improves—we get more opens, replies, and, ultimately, more meaningful conversations, resulting in closed deals.
It’s the same approach we took with a leading distributor of specialty building materials, helping them achieve over 10,000 monthly website visits and 3,000+ new contacts.
#2. Integrated Quote and Deal Management Speeds Up Sales Cycles
If your team is bogged down by clunky tools or slow processes when creating quotes or managing deals, it’s easy to lose momentum—and, worse, the sale. HubSpot’s CRM eliminates these bottlenecks, helping your team close deals faster and increase overall sales.
Here’s how we use HubSpot to speed up sales cycles and close more deals at Evenbound:
- Built-In Quote Tools: HubSpot lets your sales reps create professional, accurate quotes directly within the platform. With options to customize pricing, add product details, and send polished proposals in just a few clicks, your team can respond quickly to prospects—improving the chance of winning their business.
- Streamlined Deal Management: HubSpot’s deal pipelines provide real-time visibility into every stage of the sales process. By knowing exactly where each deal stands, your team can prioritize high-value opportunities and proactively address roadblocks, keeping deals on track to close.
#3. Improved Sales Forecasting Supports Strategic Growth
Predicting future sales can feel like a guessing game—unless you have the right tools. The HubSpot CRM uses historical data and AI to provide accurate, actionable predictions.
I recommend your team utilize the following:
- Historical Data Analysis: HubSpot tracks and organizes data from every deal, giving you a clear picture of past performance. This data becomes the foundation for reliable sales forecasts, helping your team identify patterns and trends to help you make more sales.
- AI-Powered Predictions: HubSpot’s AI tools analyze your sales pipeline to predict future revenue and deal closures. These insights help your sales leaders make strategic decisions.
#4. AI-Guided Selling Enhances Efficiency
In sales, time is money. The more efficiently your team can focus on high-value opportunities, the more deals they’ll close—and that’s where HubSpot’s AI tools shine.
Embracing AI tools can be intimidating at first, but I personally have found that implementing these tools into my daily work has only had positive effects:
- Lead Scoring: HubSpot’s AI assigns scores to leads based on their engagement, behaviors, and fit, making it easy for teams to identify which prospects are most likely to convert. Instead of chasing every lead, your reps can zero in on the ones that matter most.
- Smart Recommendations: HubSpot’s AI also suggests next steps for your team, like the best time to follow up or which resources to share. This helps your reps stay ahead of the competition.
How We Help B2B Teams Harness the Power of the HubSpot CRM
Implementing a CRM isn’t just about choosing the right tool—it’s about customizing it to complement and work seamlessly with your business. That’s where Evenbound comes in!
We specialize in helping B2B companies get the most out of HubSpot CRM. From initial setup to ongoing optimization, our team knows how to tailor HubSpot to meet your unique needs and drive results.
I’ve seen the transformative power of a customized CRM in action firsthand after working with clients at Evenbound. Take a look at our work to see for yourself!
Evenbound + HubSpot CRM: The Perfect Pair for B2B Growth
At Evenbound, we know that every business is unique, so my team specializes in tailoring the HubSpot CRM to meet the needs of B2B companies like yours. Whether you’re looking to align your marketing and sales teams, boost productivity, or gain better visibility into your pipeline, we’re here to help.
Ready to take your sales process to the next level?
Contact Evenbound today to schedule a consultation and see how a customized HubSpot CRM implementation can deliver real results for your business.
