The Ultimate Guide to HubSpot AI Tools For B2B Teams

What Are HubSpot AI Tools?

HubSpot’s AI tools have come a long way. Breeze, the one unified brand encompassing these tools,  isn’t a standalone app or plugin. It’s a fully integrated suite of AI tools woven throughout the HubSpot CRM. 

Whether you’re building a landing page in Marketing Hub, qualifying leads in Sales Hub, or responding to support tickets in Service Hub, Breeze is designed to help. 

Breeze is made up of three key components, each serving a different part of your business:

• Breeze Copilot

Your AI-powered personal assistant that helps you write, summarize, and complete tasks inside HubSpot.

• Breeze Agents

A team of specialized AI helpers—like the Content Agent or Prospecting Agent—that automate work across marketing, sales, and service.

• Breeze Intelligence

The brains of the operation: data-driven insights that help you identify buyer intent, enrich CRM records, and boost form conversions.

Each tool is built to save time and improve performance, especially for B2B teams that need to do more with less.

Breeze Copilot: Your Always-On AI Assistant

If you’ve ever wished for a marketing or sales assistant who never sleeps, look no further than Breeze Copilot. This conversational, embedded AI assistant lives across the HubSpot platform and helps you work faster, smarter, and more effectively.

What Breeze Copilot Does:

• Writes emails, blog posts, landing pages, and reports
• Summarizes contact records and past conversations
• Helps manage tasks, prep for meetings, and complete CRM actions

When to Use Copilot for Content:

• Breeze Copilot is your go-to when you need something fast and flexible. Think quick drafts, emails, or brainstorming blog ideas. 
• It’s perfect for creating content you plan to refine, customize, or use outside of a formal publishing process.

Industrial Use Cases for Breeze Copilot:

• Draft and personalize follow-up emails after a sales call
• Summarize multi-touch conversations for account handoffs
• Create technical blog outlines from basic prompts or spec sheets

Breeze Agents: AI Experts for Sales, Marketing, and Service

Each HubSpot AI Agent is built to handle a specific function. Instead of one-size-fits-all automation, you get targeted tools that plug into your workflow to generate content, qualify leads, and support customers automatically.

a. Content Agent (Beta)

What Content Agent Does:

• Generates blogs, landing pages, and case studies in your brand voice
• Uses “Content Remix” to repurpose high-performing assets across formats

When to Use Content Agent for Content:

• Use Content Agent when you want formal, ready-to-publish marketing content. 
• It follows a structured workflow, pulling from your brand guidelines and uploading finished pieces directly into HubSpot’s CMS for easy publishing.

Industrial Use Cases for Content Agent:

• Turn long-form PDFs or technical spec sheets into digestible blog content or gated offers that attract inbound leads

b. Social Media Agent (Beta)

What Social Media Agent Does:

• Writes, schedules, and analyzes social posts across platforms
• Recommends post timing and trends based on industry benchmarks

Industrial Use Cases for Social Media Agent:

• Keep your LinkedIn active with minimal effort—share new blogs, company updates, or industry tips to stay top of mind with buyers and partners

c. Prospecting Agent (Beta)

What Prospecting Agent Does:

• Identifies prospects in your CRM and recommends outreach sequences
• Writes personalized messages based on contact data and past activity

Industrial Use Case for Prospecting Agent:

• With tailored cold outreach, you can find and engage engineering firms, distributors, or OEMs, saving your sales team hours each week

d. Customer Agent (Beta)

What Customer Agent Does:

• Responds to support tickets using your existing knowledge base and content
• Converts support conversations into searchable articles

Industrial Use Case for Customer Agent:

• Automate responses to common technical questions or order status inquiries—freeing up your team to handle complex cases

Breeze Intelligence: Turn Data Into Decisions

Useful AI is only as good as the data it runs on. Breeze Intelligence supercharges your HubSpot CRM with AI-powered insights from over 200 million buyer and company profiles. It helps you prioritize leads, personalize outreach, and optimize your forms for increased conversions.

What Breeze Intelligence Does: 

• Keeps company and contact records fresh with minimal manual entry
• Shows you which companies are researching your products or visiting your site
• Collects fewer form fields while still capturing the info you need

Industrial Use Case for Breeze Intelligence: 

• Use buyer intent signals to prioritize hot leads or enrich form data to route RFQ requests directly to the right sales rep quickly

Quick Comparison: Which HubSpot AI Tool Does What?

Which Breeze tool fits your needs? Here’s a quick breakdown of what each of the HubSpot AI tools does and how your industrial sales and marketing team can use them to work smarter, not harder.

How to Turn On HubSpot AI Tools (Breeze) in Your CRM

Are you ready to start utilizing HubSpot’s Breeze tools? Here’s where to find them—and how to enable them inside your portal.

Depending on their function and release status, you’ll find different tools in different areas of HubSpot. Here’s a quick breakdown of where to look:

#1. Product Updates (For Beta Features)

Some Breeze tools, like newer HubSpot AI Agents, may still be in beta. Here’s how to check availability and enroll:

• Click your profile icon in the top-right corner of your HubSpot dashboard
• Select Product Updates
• Search for “AI” or scroll through the available updates
• Look for Breeze Copilot or Agent tools, and click “Join Beta” if eligible
• Review and accept the beta terms

#2. Settings > AI

This is where you can toggle core Breeze features on or off.

• Click the Settings icon (top-right of your HubSpot portal)
• Scroll down the left sidebar to find AI 
• From here, you can: 
  • Upload data sources that AI agents use to create content that’s relevant and tailored to your organization (ex. Brand Kits, Ideal Customer Profiles, etc.)
  • Give users access to generative AI tools and features 
  • Give users access to Copilot (Beta)

Pro Tip: You’ll likely need administrator access to manage these settings. If you don’t see these options, connect with your portal admin or request permission.

#3. Breeze

This is where you’ll find the Breeze Knowledge Base and explore the current offerings you can utilize. 

• Click Breeze from the left-hand menu list
• Click Overview
• From here, you can explore Breeze features such as: 
  • Knowledge Base
  • Copilot
  • Agents
    • Customer Agent
    • Social Agent (Beta)
    • Prospecting Agent (Beta)
    • Content Agent (Beta)
  • Intelligence

Why These HubSpot AI Tools Matter So Much for Industrial Teams

For B2B industrial companies, efficiency isn't just nice-to-have—it's a necessity. With long buying cycles and technical products, finding ways to automate without sacrificing quality is a constant challenge. 

At Evenbound, we know this firsthand. We’re a B2B agency that serves and operates within the industrial space. We use Breeze AI tools daily to streamline workflows, scale content, and drive better results for our clients and our team. If they work for us, they’ll work for you, too!

Lean Teams, More Output

Whether you're managing marketing solo or juggling multiple sales roles, Breeze helps you scale your efforts without adding headcount. You can automate follow-up emails, draft reports, or repurpose old content, allowing your team to focus on strategy and selling.

Complex Products Need Customized Content

Are you selling technical solutions or highly engineered products? Breeze Copilot and Content Agent help you create personalized, on-brand content for every buyer persona and stage of the journey at scale.

Smarter RevOps, Without the Spreadsheets

Breeze Intelligence empowers your RevOps team to make faster, more informed decisions. From clean CRM data to clear buyer intent signals, you’ll finally have the insights to prioritize leads, shorten cycles, and forecast confidently.

Ready to Grow Smarter with HubSpot AI Tools?

Do you want expert help putting these tools to work? The Evenbound team is here to help you activate, customize, and optimize HubSpot AI tools for your unique business goals. Whether you’re new to HubSpot or ready to get more out of your portal, we’ve got your back. Let’s talk HubSpot AI!