How to Create a Rockstar Revenue Operations Team Structure for Industrial Growth

Why Revenue Operations Is Critical for Industrial Companies

You’ve got sales tools. You’ve probably got a CRM—and maybe even some marketing automation. But none of it matters if your teams aren’t aligned. That’s the big problem RevOps solves.

With a proper revenue operations team structure, you’ll:

• Break down silos between marketing, sales, and service
• Improve pipeline visibility and forecasting
• Make better use of your tech stack
• Deliver a better experience to your buyers

When your teams are aligned, the numbers speak for themselves. In fact, RevOps can lead to 19% faster growth and up to 20% higher customer satisfaction.

How to Build a Revenue Operations Team Structure

These four roles are the foundation of any successful RevOps team. Depending on your resources, one person may fill multiple roles, or you might already have some of these bases covered.

#1. RevOps Leader

Purpose: Owns the RevOps vision, aligns go-to-market teams, and reports on progress.

Reports To: CRO, CEO, or Executive Team

Priority: Start here

This is your quarterback. They don’t need to be a RevOps expert on day one, but they do need to be fully committed to learning and making it work. This person can’t have one foot in sales or marketing—they must live and breathe RevOps.

Key Qualities:

• Strategic thinker and unbiased collaborator
• Accountable for shared KPIs across all departments
• Fluent in your tech stack
• Comfortable presenting insights to leadership
• Focused full-time on RevOps (not split across other ops roles)

#2. Project Manager

Purpose: Prioritizes initiatives and keeps the RevOps engine running smoothly.

Reports To: RevOps Leader

Priority: High (can be the same person as the leader on small teams)

As you roll out new processes, tech, or reporting structures, this is the person who can cut through the chaos and keep things moving.

Key Qualities:

• Organized and focused on efficiency
• Great at breaking big ideas into actionable steps
• Skilled at identifying blockers and root causes
• Clear communicator and confident delegator

#3. Data Analyst or Reporting Lead

Purpose: Tracks KPIs, builds reports, and translates metrics into action.

Reports To: RevOps Leader

Priority: Medium to high

This person owns your data—from pulling reports to helping teams understand what’s working and what’s not.

Key Qualities:

• Deep understanding of data and KPIs that matter
• Technical know-how to navigate multiple systems
• Skilled at data visualization and storytelling
• Comfortable sharing insights with the whole team and executives

#4. Platform/Tech Stack Manager

Purpose: Manages your tools and ensures they support your RevOps strategy.

Reports To: RevOps Leader or Head of IT

Priority: Medium

Tech won’t save you. But the right person managing your tech? That will. If you don’t have technical expertise in-house, it might make sense to partner with a reputable agency. At Evenbound, we regularly help industrial companies implement and optimize tech to reach their growth goals.

Key Qualities:

• Expert-level knowledge of your CRM and supporting tools
• Keeps up with product updates and best practices
• Builds SOPs and helps others use tools effectively
• Willing to adapt tools based on new needs and opportunities

Do You Need to Hire for These Roles?

Not necessarily. If your team has the bandwidth, you can often train existing team members to fill your revenue operations roles. The goal is to ensure someone owns each area, even if it’s just one person wearing multiple hats.

But don’t be afraid to invest in a new hire if the need exists. As your company grows, so does the complexity of your revenue engine. More systems, more data, more handoffs—and more opportunity for things to fall through the cracks. If you’re hitting bottlenecks, noticing inefficiencies, or missing out on revenue due to siloed operations or inconsistent reporting, that’s a strong sign you’re ready for dedicated RevOps talent.

What Happens After You Build Your RevOps Team?

Once you have your revenue operations team structure in place—whether it’s one person for now or a small but mighty group—the real work begins. Building the team is just the start; now it's time to activate it in a way that drives measurable results across your revenue engine. Here’s what to do next:

• Set a Regular RevOps Meeting: Establish a standing meeting—weekly or biweekly—to keep the team aligned. This isn’t just for internal RevOps discussion; it should include key stakeholders from sales, marketing, and customer success. These sessions help surface roadblocks, review performance metrics, and prioritize initiatives. More importantly, they help embed RevOps into the rhythm of your business instead of treating it as a side project.
• Define Shared Metrics: A RevOps team’s superpower is unifying departments around shared goals. Choose 3–5 KPIs everyone can rally around. These might include lead-to-close conversion rate, sales velocity, customer acquisition cost (CAC), or customer lifetime value (CLTV), to name a few. The point is to move away from siloed metrics and focus on KPIs that reflect the whole revenue journey.
• Prioritize Communication: One of the biggest RevOps challenges in industrial companies is cross-functional disconnect. Don’t underestimate the power of over-communicating—especially across teams. Dashboards, update emails, and check-ins prevent misalignment and keeps everyone focused on shared outcomes.
• Optimize Over Time: Test, tweak, and improve as you go. This is a long game. As your business evolves—new product lines, markets, or sales models—your processes and systems need to adapt. Encourage your team to continually test and refine processes, whether that’s shortening your sales cycle, fine-tuning lead scoring, or improving your onboarding flow. Document what’s working, flag what’s not, and build a culture of continuous improvement.

Let’s Refine Your Revenue Operations Team Structure—Together

At Evenbound, we help industrial teams get out of their tech and data silos and into a growth-focused rhythm that actually works. If you’re thinking about revitalizing your revenue operations team structure and want a guide who’s done it before, let’s talk!