Geolean USA

Inbound Marketing Support Increases Manufacturing Consultant’s Qualified Leads and Drives Conversions

Even as we progress into the 2020s, digital marketing remains a fresh business strategy that some still see as experimental. Many companies, especially in the manufacturing industry, have yet to use any marketing tactics outside of traditional print marketing. But when companies in the industrial sector make the jump into the digital world, the results can be exceptional.

This case study highlights how one company in the manufacturing industry made the transition to digital and developed a successful marketing strategy that delivered qualified leads and overall company growth. Over the course of our initial 12-month engagement, our client saw:

Background

Geolean USA is a world leader in lean consulting and implementation. Geolean custom engineers material flow solutions that streamline manufacturing processes, boosting efficiency and increasing profitability for big-name manufacturing clients. Their company functions in two parts:

The Challenge

Implementing an Inbound Marketing Strategy From Scratch

While Geolean had a dedicated sales team covering the nation, they were working in a traditional industry that doesn’t have much history in marketing. They had heard of inbound marketing and were taking steps to improve their website and begin a company blog, but they didn’t have the manpower to research inbound and implement a full-scale marketing strategy on their own.

The Evenbound Strategy

Developing Targeted Content and Enabling Sales Teams for Increased Qualified Leads and Conversions

The Results

An Inbound Marketing Strategy & Successful Sales Team

The Geolean inbound marketing strategy has shown positive results for overall business growth. Website analytics and metrics show that the improvements made to the new site, and the targeted content Evenbound continually develops for Geolean are driving new, engaged traffic.

In just one year, we delivered the following results:

This inbound strategy isn’t just driving traffic, it’s boosting qualified traffic. For the last 7 months, our digital strategy has delivered Geolean an average of 21 new marketing qualified leads per month, and 241 leads overall.

What’s Next?

More qualified leads that contribute to Geolean’s overall company growth.

Now in our second phase of partnership with Geolean, the Evenbound team is working to further develop their unique digital marketing program to expand brand awareness, nurture more leads through the buyer’s journey, and keep the Geolean sales team at or above their ever-growing conversion goals. We’re excited to continue providing value in the form of better, more qualified leads that contribute to Geolean’s overall company growth.