Geolean USA

Even as we progress into the 2020s, digital marketing remains a fresh business strategy that some still see as experimental. Many companies, especially in the manufacturing industry, have yet to use any marketing tactics outside of traditional print marketing. But when companies in the industrial sector make the jump into the digital world, the results can be exceptional.

This story highlights how one company in the manufacturing industry made the transition to digital, and with the support of the Evenbound team, developed a successful marketing strategy that delivered qualified leads and overall company growth.

Over the course of our initial 12-month engagement, our client saw:

Geolean USA is a world leader in lean consulting and implementation. Geolean custom engineers material flow solutions that streamline manufacturing processes, boosting efficiency and increasing profitability for big-name manufacturing clients. Their company functions in two parts:

1.  As a consultancy where they work with clients on the shop floor to balance production, maximize efficiency and minimize waste.
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2.  As a manufacturer of custom lean solution systems that improve productivity and product quality.

Implementing an Inbound Marketing Strategy From the Ground Up

While Geolean had a dedicated sales team covering the nation, they were working in a traditional industry that doesn’t have much history in marketing. They had heard of inbound marketing and were taking steps to improve their website and begin a company blog, but they didn’t have the manpower to research inbound and implement a full-scale marketing strategy on their own.

Developing Targeted Content and Enabling Sales Teams for Increased Qualified Leads and Conversions

A Creative Inbound Marketing Strategy and A Seriously Successful Sales Team

The Geolean inbound marketing strategy has shown positive results for overall business growth. Website analytics and metrics show that the improvements made to the new site, and the targeted content Evenbound continually develops for Geolean are driving new, engaged traffic.

In just one year, our inbound marketing strategy delivered the following results:

This inbound strategy isn’t just driving traffic, it’s boosting qualified traffic. For the last 7 months, our digital strategy has delivered Geolean an average of 21 new marketing qualified leads per month, and 241 leads overall.

With the HubSpot CRM, Geolean’s team now has the tools they need to turn those leads into customers and promoters, and their sales team is closing on an average of 2.5 new contacts each month. Each aspect of Geolean’s inbound marketing plan is working seamlessly to funnel new leads into contacts and drive exceptional growth that will continue on into 2019.

Providing value in the form of better, more qualified leads that contribute to Geolean’s overall company growth.

Now in our second phase of partnership with Geolean, the Evenbound team is working to further develop their unique digital marketing program to expand brand awareness, nurture more leads through the buyer’s journey, and keep the Geolean sales team at or above their ever-growing conversion goals. We’re excited to continue providing value in the form of better, more qualified leads that contribute to Geolean’s overall company growth.