Werner Roofing

Helping a Roofing Company Continuously Generate Local Leads With Long-Term Digital Marketing Support

Digital marketing has been a buzzword for nearly a decade now, and many agencies have shown the benefits it provides to companies just making the switch from more traditional marketing methods. But, can digital marketing continue to provide solid results and strategic growth, even after years of implementation?

This case study highlights how Evenbound helped one roofing company generate the local leads they needed to drive business growth with a long-term digital marketing strategy that placed an emphasis on targeted content. In our fifth year of partnership with this client, Evenbound’s digital marketing strategy delivered the following results:

Background

Werner Roofing is a West Michigan roofing company specializing in residential and commercial asphalt and standing seam metal roofs. As a local construction professional, Werner Roofing faces the same challenge as many local pros — standing out in a crowded, competitive market that’s often dominated by national brands.

The Challenge

Drawing in Qualified Leads With Strategic Positioning and Targeted Content

A universal challenge for local construction professionals is standing out in a crowded field that’s dominated not only by your local competition but by national competition as well. We knew that setting Werner Roofing apart from other roofers in the area would take strategic positioning.

The Evenbound Strategy

Speaking to Local Leads With Helpful Content that Performs Well on Search Engines

The Results

A Long-Term Digital Marketing Strategy That’s Still Delivering Local Leads and Serious Growth

In the years following the launch of the new Werner Roofing site, and the implementation of our comprehensive digital marketing strategy, Werner Roofing has seen tremendous growth. Evenbound works continually to implement SEO updates and content marketing changes that draw in the highest volume of qualified leads possible, and even after many years of working with Werner Roofing, our strategy is still providing year over year returns.

In the past year alone our digital marketing strategy produced the following results:

Our continuing work with the Werner Roofing team shows that a long-term digital marketing strategy can and does continue to provide results, especially when it’s continuously optimized to produce the best results. The Evenbound team works with Werner Roofing on a regular basis to make changes to their website, optimize content and blogs for new local roofing keywords, and adjust strategic paid search campaigns to attract qualified leads that provide a high return on investment.

What’s Next?

Expand our content marketing, email marketing, and paid search support services

Recently, we’ve worked with the Werner Roofing team to expand our content marketing, email marketing, and paid search support services. We plan to use this expansion to further Werner Roofing’s digital reach, helping them to keep climbing to the top of search engine rankings, and generating a higher volume of qualified local leads.