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What Does a Great Marketing Agency Do?

Kendall | March 29, 2022 | Digital Marketing

Want to invest more in your outbound or inbound marketing and drive more qualified leads, but don’t have the time or resources to do it? You might be considering hiring a marketing agency. But before you convince your team to get on board and take the leap, it’s important to know what exactly marketing agencies do.

You might think you know what marketing agencies do — ”Um…marketing, duh.” But what you may not realize is that there’s a lot more that goes into their processes and capabilities than you think. 

Here’s the rundown.

What Does a Marketing Agency Do? 

A marketing agency is a company that serves various clients in one or more areas of marketing, all in an effort to help them achieve their business goals. Most of a marketing agency’s functions can be placed into three fundamental categories:

  1. Identifying marketing opportunities that align with your business goals
  2. Executing marketing strategies and tactics
  3. Measuring and analyzing the performance of marketing strategies and tactics

And once they’ve completed those three stages, they’ll take a step back to reevaluate your business goals, then do it all over again — lathering, rinsing, and repeating to strategically drive your business forward.


What Services Do Marketing Agencies Offer?

Some marketing agencies offer just a few marketing specialties. For example, if you’d like to create a new logo, you may choose to hire a marketing agency that specializes in branding and design. Or if you’d like to film a series of product tutorials, you may opt for a marketing agency with a focus on video and video editing. 

But here’s the thing — great marketing agencies employ a team of diverse experts that will help you with all the marketing goals, strategies, and tactics you’d like to accomplish. Because, let’s be honest, your business goals can’t be achieved with just one marketing tactic. And if they can, you may need to take another look at your goals and reach a little higher. 

Marketing agencies don’t pigeonhole you into one service over another. Instead, they provide a robust skill set that allows you to come to them for whatever you need. You can trust them to execute whatever tasks are written in your marketing plan (more on that later!). 

Just some of the marketing services agencies may offer include: 


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The Marketing Agency Process (Well, Ours At Least)

All great marketing agencies start with a marketing plan. This is a comprehensive document that outlines your business’s marketing strategy for the upcoming year. It includes all the elements of your marketing strategy, including your goals and each of the tactics you’ll use to achieve them. 

At Evenbound, creating a marketing plan is a key component of the “Foundation” phase of our proven process. From there, we go on to our “Launch,” “Rhythm,” "Report," and “Optimize” phases — which all include steps for carrying out and evaluating the things written in your marketing plan. 

Here’s a better overview of our process and its phases:


evenbound-proven-process

  • Foundation - We’ll learn a little bit about who you are, as well as how and why you do what you do. Then, we’ll audit your website, industry, and competitors. With all of that information, we’ll write your marketing plan. 
  • Launch - We’ll set up the documents, systems, and platforms we need to execute on what’s written in your marketing plan. This could include things like conducting keyword research, developing buyer personas, brainstorming content strategy, and optimizing your website. 
  • Rhythm - We’ll get settled into a consistent rhythm (30-day), completing tasks that capitalize on your marketing goals. This could include blogs, SEO updates, social media posting, email marketing, and more. 
  • Reporting - We'll provide real-time data on how every element of your marketing plan is performing. Using a variety of tools and platforms (shoutout Google Analytics and HubSpot), we’ll check on KPIs to see how we can improve our strategy and maximize your conversions.
  • Optimize - From those reports, we'll identify key opportunities for optimization, and we'll bake those strategies and tactics into our next 30-day cycle. 

What Are the Benefits of Hiring a Marketing Agency?

Maybe I’m biased — okay fine, I am biased — but there truly are a lot of benefits to working with a marketing agency. You may be deciding between hiring an in-house marketer vs. a marketing agency, or you may be deciding if investing in marketing help is really worth your time and money at all. Here are a few key points on why marketing agencies are so valuable:

  • They employ a full team of experts with diverse marketing skill sets.
  • They can complement and support your existing marketing department (if you have one). 
  • They live and breath marketing, and are up to date on the latest trends, systems, and softwares.
  • They’re scalable, so they can increase or decrease efforts throughout the year depending on seasonal changes, new product launches, etc. 
  • They bring fresh perspectives and creative ideas.
  • They know how to measure results – and they have the time and resources to do it!

How to Choose the Right Marketing Agency for You

No two marketing agencies are alike, so it’s important to make sure you find the one that’s right for you. You need a team that you’re compatible with, and that you’re sure will help your business grow. You need a team you can genuinely enjoy working with.

While you’re researching and vetting different options, you might ask yourself the following questions before signing on

  • Does this marketing agency have expertise in multiple areas of marketing?
  • Does this marketing agency have any case studies or examples of work they’ve done?
  • Has this marketing agency worked with companies in the same industry as mine? 
  • Does this marketing agency have any long-term partnerships with clients or industry professionals? 
  • Does this marketing agency align with my company’s vision?
  • Is this marketing agency supportive and responsive?
  • Is this marketing agency growth-driven?
  • Will this marketing agency be honest and fair with me?

If you can answer yes to most, or all, of these questions, you’ve found yourself a winner. 

Looking to Hire a Great Marketing Agency? You're in the Right Place!

At Evenbound, we like to think we’re a pretty great marketing agency. Our team is full of fun, down-to-earth, knowledgeable individuals who each offer a diversified set of skills that can take your company’s growth to the next level. I mean, “Serious Results. Serious Fun.” is our whole thing, isn’t it? 

Besides that short soapbox moment, we’ll let our work speak for itself. If you’re looking to work with a marketing agency and think we might be a good fit, don’t hesitate to reach out! We’re happy to chat about our process and how we can work together to achieve your business goals. 

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