Kendall | March 29, 2022 | Digital Marketing
A marketing agency is a company that serves various clients in one or more areas of marketing, all in an effort to help them achieve their business goals. Most of a marketing agency’s functions can be placed into three fundamental categories:
And once they’ve completed those three stages, they’ll take a step back to reevaluate your business goals, then do it all over again — lathering, rinsing, and repeating to strategically drive your business forward.
Some marketing agencies offer just a few marketing specialties. For example, if you’d like to create a new logo, you may choose to hire a marketing agency that specializes in branding and design. Or if you’d like to film a series of product tutorials, you may opt for a marketing agency with a focus on video and video editing.
But here’s the thing — great marketing agencies employ a team of diverse experts that will help you with all the marketing goals, strategies, and tactics you’d like to accomplish. Because, let’s be honest, your business goals can’t be achieved with just one marketing tactic. And if they can, you may need to take another look at your goals and reach a little higher.
Marketing agencies don’t pigeonhole you into one service over another. Instead, they provide a robust skill set that allows you to come to them for whatever you need. You can trust them to execute whatever tasks are written in your marketing plan (more on that later!).
Just some of the marketing services agencies may offer include:
All great marketing agencies start with a marketing plan. This is a comprehensive document that outlines your business’s marketing strategy for the upcoming year. It includes all the elements of your marketing strategy, including your goals and each of the tactics you’ll use to achieve them.
At Evenbound, creating a marketing plan is a key component of the “Foundation” phase of our proven process. From there, we go on to our “Launch,” “Rhythm,” "Report," and “Optimize” phases — which all include steps for carrying out and evaluating the things written in your marketing plan.
Here’s a better overview of our process and its phases:
Maybe I’m biased — okay fine, I am biased — but there truly are a lot of benefits to working with a marketing agency. You may be deciding between hiring an in-house marketer vs. a marketing agency, or you may be deciding if investing in marketing help is really worth your time and money at all. Here are a few key points on why marketing agencies are so valuable:
No two marketing agencies are alike, so it’s important to make sure you find the one that’s right for you. You need a team that you’re compatible with, and that you’re sure will help your business grow. You need a team you can genuinely enjoy working with.
While you’re researching and vetting different options, you might ask yourself the following questions before signing on:
If you can answer yes to most, or all, of these questions, you’ve found yourself a winner.
At Evenbound, we like to think we’re a pretty great marketing agency. Our team is full of fun, down-to-earth, knowledgeable individuals who each offer a diversified set of skills that can take your company’s growth to the next level. I mean, “Serious Results. Serious Fun.” is our whole thing, isn’t it?
Besides that short soapbox moment, we’ll let our work speak for itself. If you’re looking to work with a marketing agency and think we might be a good fit, don’t hesitate to reach out! We’re happy to chat about our process and how we can work together to achieve your business goals.